CRM & Marketing Automation Specialist (HubSpot)

The HubSpot CRM / Marketing Automation role will work closely with the Sales and Marketing Teams and alongside our Data Analyst. You will be responsible for building and maintaining our CRM data architecture.

This role is responsible for the setup, maintenance, and reporting on email marketing programs; optimizing HubSpot and its integrations to improve our prospect to the customer funnel.

Activities include building automation flows, email campaigns, templates, landing pages, forms, list management, lead scoring, data management, API integrations, and custom reports.

Responsibilities

• Serve as the HubSpot expert; managing the company’s CRM database. Ensure data cleanliness and complete content in the CRM database
• Setup & administration of CRM / marketing automation to support development and success of Sales & Marketing strategies by developing and executing on priorities & plans
• Use HubSpot and other tools to build, deploy and monitor critical marketing programs, such as eCommerce email automations, website journeys, trigger & batch campaigns
• Implement marketing automation best practices and A/B testing
• Work with our Sales & Marketing Experts and Data Analyst to improve website/email content and tactics to create the most effective campaigns
• Review and report on automation results to measure the effectiveness of sales & marketing tactics, making actionable recommendations based on data
• Establish and deliver marketing KPI reporting, dashboards, and analysis on program performance, conversions, attribution and effectiveness
• Minimize list decay & unsubscribes whilst increasing email engagement & effectiveness
• Develop, build, and improve system documentation and processes
• Proactively seek out opportunities to establish or enhance HubSpot’s contribution to the growth of our organization and our strategic objectives
• Maintain and apply up-to-date marketing automation and HubSpot best practices.

Experience

• 3+ years proven experience in HubSpot setup and maintenance
• Experience in similar platforms will be considered, including Salesforce, Marketo, ShareSpring, EngageBay.
• Experience developing responsive HTML email templates

 Skills & Qualifications

• Educated to Degree level or equivalent in Marketing, Communications, Information Technology, Engineering
• Proficient in Data Studio and Excel.  Ability to Build reports and dashboards to provide visibility into marketing campaign results and the ROI of marketing investments
• Excellent communication, interpersonal and negotiation skills

About the company

Iron Software is a software company with a niche offering of 5 different .NET products sold through www.ironpdf.com and www.ironsoftware.com.

Iron Software provides a suite of .NET software solutions that enable engineers to be more creative and efficient in their work. In only 6 years, Iron Software has expanded into offices around the world, supporting 5 products and over 2.8 million users at companies including NASA, Aetna, and TESLA.

You’ll be working with a diverse and friendly team based in Chiang Mai, Thailand. The team brings enthusiasm and creativity to work, providing a supportive environment for personal development and company growth.

We offer:

• 25 days paid vacation
• Full salary during sick leave
• Flexible work schedule
• Comfortable working environment
• Private Health Care
• Healthy lunch provided daily
• Assistance in relocating to Chiang Mai