Marketing Automation Specialist

At MNTN, we’ve built a culture based on quality, trust, ambition, and accountability – but most importantly, we really enjoy working here. We pride ourselves on our self-service platform, originally coded by our President and CEO, and are constantly seeking to improve the user experience for our customers and scale for efficiency. Our startup spirit powers our growth mindset and supports our teammates as they build the future of ConnectedTV. We’re looking for people who naturally want to do more, own more, and make an impact in their careers – and we’re seeking someone to be part of our next stage of growth.

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, content team, developers, and project managers, this role will implement and maintain all programmatic and operational initiatives through the marketing automation platform.

What you will do:

• Create, develop, and monitor critical Marketo programs, such as engagement programs, trigger and batch email campaigns, tracking campaigns, web forms, webinar and event programs.
• Maintain the Marketing Automation integration with CRM (Salesforce) and assist in the integration of additional platforms into the marketing automation software
• Support the optimization and QA of established automated marketing program templates and workflows.
• Work closely with the content marketing team to help evaluate campaign metrics and distribute campaign performance to the marketing team
• Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Proactively monitor Marketo program performance and deliver insights and optimization recommendations to program stakeholders.
• Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

What you have:

• Proven years of marketing automation experience.
• Proven track record of building and executing marketing automation programs (Marketo preferred). Marketo Certified Expert a plus!
• Expert knowledge of database management concepts and best practices.
• Strong working knowledge of Salesforce.com.
• Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.

Nice to have:

• Marketo Certified Expert
• LeanData Certification
• Knowledge of GDPR and data compliance standards

MNTN perks:

• 100% remote
• Open-ended vacation policy with an annual vacation allowance
• Three-day weekend every month of the year
• Competitive compensation
• 100% healthcare coverage
• 401k plan
• Flexible Spending Account (FSA) for dependent, medical, and dental care
• Access to coaching, therapy, and professional development

About MNTN:

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Petsmart, Build with Ferguson Master, Simplisafe, Yieldstreet and National University.

Tagged as: Marketing Automation