Marketing Operations Executive

Play a pivotal role in the set-up and optimisation of the organisation’s marketing programs.
Working alongside the Team, support and enable their initiatives by building the digital underpinning architecture of any marketing campaign / program, including digital advertising.
Report on campaign / program performance, provide reporting dashboards and analytics to the team.
Providing training to team members and the sales team, including onboarding where needed.
Assist in the management of the marketing technology stack, and its various integrations, ensuring accurate data capture, segmentation, orchestration, and workflows are in place.
Help manage the HubSpot CRM, Demandbase, and ancillary technology integrations such as Video and Podcast applications.
Build and connect advanced data (audience) segmentation across third-party platforms and set up of programmes on those platforms.
Using the Demandbase tool, build out of website personalisation on the public site.
Using the Chat tool, build of chat programs on the public site.

Advanced skills in HubSpot Marketing Automation System (MAS) are essential.
Database management and advanced segmentation.
Performance measurement – analytics reporting and report creation.
Campaign set-up – audience segmentation, orchestration, workflows, third party platforms, website personalisation, nurture programs.
Team Training including Sales Onboarding.
Working knowledge of Salesforce CRM a plus.
Strong CMS knowledge of best practice, including basic SEO practices.
Google Marketing Suite – advanced analytics a plus but not essential.
Paid advertising Set-up – LinkedIn, Google Display a plus.
Good understanding of standard business metrics and standard operation procedures