Director of Digital Marketing Analytics

As a member of the Digital Marketing Solutions (DMS) Analytics team, your primary responsibility is to ensure the successful implementation and continued growth of client analytics, data solutions, and the technical ramifications of cross-channel performance insights. This includes tagging development and documentation, report and dashboard creation, customer data strategy for customer journey personalization.

This role will collaborate with client stakeholders, DMS channel resources, analytics and solution architect colleagues to provide in-depth data solutions. The Director will serve as the point person for leading large analytics projects, and be the main escalation point-of-contact for clients. This role will provide support and delegate tasks/needs to junior analysts, provide strategic value to clients, and serve as a subject matter expert.

The Director will also be responsible for managing client deliverables, such as weekly/monthly reports, data ecosystem audit, and optimization recommendations, and contributing to stakeholder meetings. Your insights will help drive key business decisions for our clients in collaboration with other DMS cohorts. You will work side by side with other team members and clients to customize and configure data and analytics solutions.

• Lead and manage a team to deliver technical plan and implementation solutions to deliver omni-channel personalization goals
• Lead and manage a team to deliver assessments/audits to existing client digital ecosystems and recommend optimizations to improve data collection, integration, and governance, based on communicated client objectives, proven past successes and industry best practices
• Lead and manage solution architects to design relevant multi-channel/multi-tactic data architecture diagrams/documentation to support the recommended approaches
• Collaborate with insights analysts to develop and analyze reports in analytics platforms to address client data needs
• Contribute to design, thought leadership on strategy and implementation of client Personalization, and Consumer data programs
• Lead analytics assessment and implementation projects from a SME perspective
• Allocate and Manage technical resources for analytics and tag management platform implementations
• Collaborate on final stages of new business pursuits for scope and deliverable validation, resourcing, and timelines.
• Manage resource allocation and staffing, revenue realization, and weekly/monthly revenue forecast.
• Lead and manage implementation of testing strategies (process, unit, stress, etc.) to validate adherence to specifications
• Proactively identify opportunity areas and gaps where possible for all elements of the business – deliverables, process, sales pursuits, and practice solutions.

• 5+ years’ experience hands-on implementing or managing daily operations of consumer data, digital marketing, digital analytics, A/B testing, personalization, and/or BI solutions (for example Google Analytics (Universal Analytics and GA4), Tealium (IQ and AudienceStream CDP), ActionIQ/MetaRouter, Adobe Target/Analytics/Experience Platform/Launch, Google Marketing Platform, Rudderstack, Optimizely, Sitecore, Marketo/Salesforce Marketing Cloud/Eloqua, Microsoft CDP/PowerBI, Tableau).
• Strong Javascript (client side and Nodejs) as well as SQL skills.
• Experience producing project estimations, scope definitions, resource allocation and project timelines in pre-sales efforts.
• Hands on experience delivering customer-facing solutions using client-side technologies, server-side programming and server-to-server APIs
• Superior problem solving, organizational, decision-making, written, oral and interpersonal skills.
• 5 – 8 years of experience in digital marketing web analytics (GA/Adobe Analytics/Sitecore/Tealium)
• 4 – 6 years of experience in tag management platform experience (GTM, Launch, Tealium)
• Bachelor’s degree in analytics, marketing, data science, or similar field.
• Solid understanding of tag management implementation and ongoing support, utilizing Google Tag Manager, Adobe Launch, and Tealium
• Previous experience with data visualization platforms such as Google Data Studio, Tableau, and Power BI
• Must possess strong collaboration skills
• Analytical and solution-driven, growth-oriented mindset is a must

Who we are

Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers’ expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients – the world’s largest enterprises and biggest brands succeed.

What we believe

At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you’ll become part of something truly special.

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We’re committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders… and we’re not done yet.

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.

Disability Accommodations:

Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.