Product Marketing Manager

Remote Full TimeOntario, Canada (Remote)Poka Inc.

We’re revolutionizing the manufacturing industry and we want you to join us as we innovate into the Industrial Revolution 4.0! 🏭

Poka is a fast growing ManuTech company looking to add an Product Marketing Manager to our expanding Marketing team! We provide a fun, energetic environment with a lot of opportunities to learn and grow. If you want to transfer your engineering expertise and knowledge into a marketing career, this could be the opportunity for you.

As Poka’s Product Marketing Manager, you will be responsible for helping to craft the story of Poka’s value. You will be a liaison between the product team and the customer-facing teams, ensuring that our evolving features, benefits and differentiators are understood and used to drive results for the business.

What you’ll be responsible for:

  • Support the development of go-to-market value messaging and content for Poka’s existing and emerging products
  • Provide subject-matter expertise, feedback and support to the Demand Generation team on program priorities, strategy, and messaging with intimate knowledge of Poka’s use cases
  • Create content (e.g. sales presentations, product videos, website copy, blog posts) to articulate the benefits of Poka
  • Evangelize Poka and the ‘connected worker’ category through ‘thought leadership’ content, blogging, influencer marketing, speaking engagements, and analyst relations
  • Speak and present both internally and externally to promote the Poka story. Draft and submit speaking proposals and awards submissions.
  • Research and analyze market trends and competitors to keep us ahead of the competition at all times.
  • Understand our buyer personas and represent the voice of the customer internally through interviews, win/loss analysis and case studies.
  • Measure and optimize the buyer/customer journey as it relates to product positioning, messaging, feature adoption and usage.

What you bring to the table:

  • BA/BS degree in marketing, business or engineering
  • Minimum of 4 years of experience in SaaS product marketing and/or content marketing
  • Excellent English written and verbal communication skills — there is a heavy amount of writing and presenting in this role
  • A portfolio of content or work samples will be requested during the interview process.
  • Experience in industrial software and/or engineering/continuous improvement is required.

What we offer:

  • Dynamic and collaborative work environment
  • Generous vacation policy upon arrival
  • 100% remote with access to our offices in Quebec City and Montreal if you want to
  • Flextime and Flexible Fridays
  • Group insurance (life, health, travel and disability insurance, prescription drug coverage, dental and more) paid in half by the employer
  • Telemedicine service with Dialogue
  • GRSP matching contributions
  • MacBook Pro and $750 allowance for your home office upon hire
  • Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
  • Referral program
  • Whatever you need to keep learning and evolve professionally
  • Rapid evolution in your role. Your responsibilities will not be limited!

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