We’re revolutionizing the manufacturing industry and we want you to join us as we innovate into the Industrial Revolution 4.0! 🏭

Poka is a fast growing ManuTech company looking to add an Product Marketing Manager to our expanding Marketing team! We provide a fun, energetic environment with a lot of opportunities to learn and grow. If you want to transfer your engineering expertise and knowledge into a marketing career, this could be the opportunity for you.

As Poka’s Product Marketing Manager, you will be responsible for helping to craft the story of Poka’s value. You will be a liaison between the product team and the customer-facing teams, ensuring that our evolving features, benefits and differentiators are understood and used to drive results for the business.

What you’ll be responsible for:

Support the development of go-to-market value messaging and content for Poka’s existing and emerging products
Provide subject-matter expertise, feedback and support to the Demand Generation team on program priorities, strategy, and messaging with intimate knowledge of Poka’s use cases
Create content (e.g. sales presentations, product videos, website copy, blog posts) to articulate the benefits of Poka
Evangelize Poka and the ‘connected worker’ category through ‘thought leadership’ content, blogging, influencer marketing, speaking engagements, and analyst relations
Speak and present both internally and externally to promote the Poka story. Draft and submit speaking proposals and awards submissions.
Research and analyze market trends and competitors to keep us ahead of the competition at all times.
Understand our buyer personas and represent the voice of the customer internally through interviews, win/loss analysis and case studies.
Measure and optimize the buyer/customer journey as it relates to product positioning, messaging, feature adoption and usage.

What you bring to the table:

BA/BS degree in marketing, business or engineering
Minimum of 4 years of experience in SaaS product marketing and/or content marketing
Excellent English written and verbal communication skills — there is a heavy amount of writing and presenting in this role
A portfolio of content or work samples will be requested during the interview process.
Experience in industrial software and/or engineering/continuous improvement is required.

What we offer:

Dynamic and collaborative work environment
Generous vacation policy upon arrival
100% remote with access to our offices in Quebec City and Montreal if you want to
Flextime and Flexible Fridays
Group insurance (life, health, travel and disability insurance, prescription drug coverage, dental and more) paid in half by the employer
Telemedicine service with Dialogue
GRSP matching contributions
MacBook Pro and $750 allowance for your home office upon hire
Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
Referral program
Whatever you need to keep learning and evolve professionally
Rapid evolution in your role. Your responsibilities will not be limited!