Product Marketing Manager

We’re revolutionizing the manufacturing industry and we want you to join us as we innovate into the Industrial Revolution 4.0! 🏭

Poka is a fast growing ManuTech company looking to add an Product Marketing Manager to our expanding Marketing team! We provide a fun, energetic environment with a lot of opportunities to learn and grow. If you want to transfer your engineering expertise and knowledge into a marketing career, this could be the opportunity for you.

As Poka’s Product Marketing Manager, you will be responsible for helping to craft the story of Poka’s value. You will be a liaison between the product team and the customer-facing teams, ensuring that our evolving features, benefits and differentiators are understood and used to drive results for the business.

What you’ll be responsible for:

• Support the development of go-to-market value messaging and content for Poka’s existing and emerging products
• Provide subject-matter expertise, feedback and support to the Demand Generation team on program priorities, strategy, and messaging with intimate knowledge of Poka’s use cases
• Create content (e.g. sales presentations, product videos, website copy, blog posts) to articulate the benefits of Poka
• Evangelize Poka and the ‘connected worker’ category through ‘thought leadership’ content, blogging, influencer marketing, speaking engagements, and analyst relations
• Speak and present both internally and externally to promote the Poka story. Draft and submit speaking proposals and awards submissions.
• Research and analyze market trends and competitors to keep us ahead of the competition at all times.
• Understand our buyer personas and represent the voice of the customer internally through interviews, win/loss analysis and case studies.
• Measure and optimize the buyer/customer journey as it relates to product positioning, messaging, feature adoption and usage.

What you bring to the table:

• BA/BS degree in marketing, business or engineering
• Minimum of 4 years of experience in SaaS product marketing and/or content marketing
• Excellent English written and verbal communication skills — there is a heavy amount of writing and presenting in this role
• A portfolio of content or work samples will be requested during the interview process.
• Experience in industrial software and/or engineering/continuous improvement is required.

What we offer:

• Dynamic and collaborative work environment
• Generous vacation policy upon arrival
• 100% remote with access to our offices in Quebec City and Montreal if you want to
• Flextime and Flexible Fridays
• Group insurance (life, health, travel and disability insurance, prescription drug coverage, dental and more) paid in half by the employer
• Telemedicine service with Dialogue
• GRSP matching contributions
• MacBook Pro and $750 allowance for your home office upon hire
• Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
• Referral program
• Whatever you need to keep learning and evolve professionally
• Rapid evolution in your role. Your responsibilities will not be limited!

Tagged as: Product Marketing