Senior Marketing Operations Manager

Remote Full TimeSan Mateo, CA, United States (Remote)Sendbird

At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice and video.

Sendbird is rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, Seoul, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including: ICONIQ Capital, STEADFAST Capital, Tiger Global Management, Meritech, Emergence, Softbank Vision Fund 2, and Y Combinator.

The Sendbird Revenue Operations team is looking for a Senior Manager of Marketing Operations. Revenue Operations consists of Strategy/Planning, Marketing Operations, Sales Operations, CX Operations, and Data Insights. Across the lead-to-cash cycle, we own the processes, systems, and analytics. This position will be at the core of our lead and pipeline creation activity and will drive cross-functional projects across Marketing, Growth / Demand Generation, and Sales.

Reporting to the VP of Revenue Operations, this person will be responsible for monitoring and enabling the delivery of leads and pipeline. The ideal candidate will understand marketing activities and will build out systems, processes and workflows to support and augment them.  You will join a dynamic and empowering team that operates with urgency, a data driven mindset, attention to detail, and a commitment to creating and influencing a quality pipeline for Sales.


  • Manage one direct report, lead our Marketing Operations efforts, and be a strategic advisor / partner to the VP of Growth / Demand Generation and our Marketing stakeholders.
  • Platform and Systems Ownership
  • Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
  • Set up and manage integrations between our core Marketing and Sales systems and complementary tools
  • Balance short term fixes with the design and implementation of long term solutions that scale.

Campaign Management

  • Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively
  • Manage our email calendar and inbound forms;  Build, test and send emails, registration pages, and other campaign elements
  • Monitor email deliverability and list hygiene to ensure optimal inbox placement and privacy compliance
  • Ensure lead and contact data quality: cleaning, normalization, and imports
  • Assist with lead and contact database management, attributions, and proper tagging
  • Optimize lead and account scoring, nurturing and routing so leads are passed and prioritized appropriately.

Reporting / Analytics

  • Track, manage, and own our Demand Generation programs for effectiveness and results
  • Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion / velocity
  • Define measurements for Inbound/Outbound, Channels, Lead Source, etc
  • Refine our Attribution model to optimize for motion and ROI.


  • You are a leader and thrive in high-energy environments where you are able to own multiple initiatives.
  • You are an excellent communicator and use your communication skills to align a diverse set of stakeholders.
  • You are a problem solver with an affection for understanding human behavior;  you understand what motivates people and how to affect that through your role.
  • You are a data enthusiast with strong attention to detail and have a great understanding of how to identify and resolve issues by utilizing data and associated technologies.


  • 7+ years in Marketing Operations.
  • 7+ years at B2B SaaS Growth companies and with dual Product Led Growth (PLG) and Sales Led Growth (SLG) strategy.
  • 5+ years of managing direct reports.
  • Understanding of the full B2B marketing and sales lifecycle and associated best practices.
  • Deep domain expertise in building and optimizing marketing automation platforms, especially Marketo, Salesforce, LeanData, Bizible, Zoominfo, Clearbit, Paid Media (Google, LinkedIn, etc).
  • Excellent verbal, presentation, and communication skills, ability to align multiple stakeholders.
  • Ability to run rigorous due-diligence and negotiations for new technologies, tools/systems and vendors.
  • Bachelor’s Degree.

Our US benefits include (but are not limited to):

  • 20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day off
  • Company subsidized medical, dental, vision insurance
  • Flexible spending accounts
  • Parental leave
  • Life and disability insurance
  • Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, to gym memberships, to books, to fitness classes, to mental health services, to massages.

About Sendbird:

Founded in 2015, Sendbird is the leading user engagement platform trusted by modern digital apps like DoorDash, Reddit, Yahoo, and Match Group and Global 500 companies such as UnitedHealth, DHL, LG, and Virgin Mobile. We allow any app or website to quickly and easily embed rich, real-time chat, voice, and video experiences to create connections with users and between users. This could be connecting drivers and consumers in a timely fashion to reduce cancellations for a delivery app, helping buyers get their questions answered from sellers to increase transactions in a digital marketplace, or increasing engagement between users in an online community. The platform has over 270M MAUs from over 50 countries operating in industries ranging from marketplaces, ride-sharing, and online communities to gaming, live video streaming, and healthcare.

Finally, there is no such thing as a perfect candidate. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

Vaccination Policy:

At present, only fully vaccinated employees are allowed at any of Sendbird’s US offices, to attend Sendbird events, or allowed to travel for business on behalf of Sendbird. Candidates will need to submit proof they are fully vaccinated by their start date or have obtained an approved medical or religious exemption as an accommodation. Per CDC Guidance, people are considered fully vaccinated for COVID-19 ≥2 weeks after they have received the second dose in a 2-dose series (Pfizer-BioNTech or Moderna), or ≥2 weeks after they have received a single-dose vaccine (Johnson & Johnson [J&J]/Janssen).

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  • This position has been filled

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