Responsible for defining data models to improve reporting and analytics consistency and ensuring accurate tracking/measurement across reporting platforms. Acts as liaison between technical teams and business stakeholders to facilitate, conceptualize and define systems solutions; ensuring solutions align properly with data architecture.
Requirements
- 3-5 years of experience in database marketing analysis
- Adobe Analytics or Google Analytics experience preferred
- Experience in database marketing analysis including segmentation, AB testing, and control group
- Strong proficiency in Excel
- Experience with database querying tools, languages, and analytical platforms including SQL and Tableau
- BS/BA in a related discipline
- Certification is required in some areas
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