Petal is a leading Canadian healthcare orchestration and billing company seeking a Marketing Operations Specialist to support the marketing team. This role focuses on automation, analytics, and process optimization, requiring a hands-on individual with a technical background and strong analytical skills. The position involves managing marketing automation, lead management, campaign performance, and reporting.
Requirements
- 5+ years of experience with Salesforce
- Strong understanding of B2B SaaS marketing
- Experience with tools such as Google Analytics, Google Ads, LinkedIn, YouTube, and ABM platforms
- 3–4+ years of experience executing and optimizing SEM/SEO strategies
- Strong organizational skills and ability to manage multiple priorities
Benefits
- Recurring hybrid work allowance
- Compensation that recognizes your contribution
- 4 to 6 weeks of paid vacation per year
- 5 paid personal days per year
- A group RRSP / DPSP plan with employer contribution
- An annual wellness allowance
- Access to the Lumino HealthTM telehealth application
- Flexible work hours
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