Allica Bank is seeking a Growth Manager to lead Account-Based Marketing (ABM) initiatives. This role focuses on identifying high-value segments, defining audiences, crafting compelling messages, and optimizing campaigns across various channels. The ideal candidate will analyze data, test hypotheses, and drive measurable business growth for SMEs.
Requirements
- Analyze large datasets to identify patterns and define customer segments.
- Develop and monitor key performance indicators for ABM efforts.
- Build and manage A/B tests to refine messaging and targeting.
- Establish tracking and reporting frameworks for campaign performance.
Benefits
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies
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