Abacus Insights is a mission-driven tech startup transforming the healthcare payer industry through a data integration platform. The Director of Corporate/Growth Marketing will build and lead the marketing function, focusing on driving measurable growth and fostering a positive customer experience. The role involves developing a comprehensive marketing strategy, managing digital and content channels, and overseeing demand generation to increase sales pipeline. Abacus is a fast growing startup with a proven track record.
Requirements
- 8+ years in B2B marketing
- Proven ability to design and oversee marketing strategies that deliver measurable pipeline growth
- Experience leading corporate communications, demand gen, and digital marketing functions
- Expertise in HubSpot, Google Tag Manager, and integrated campaign management
- Strong leadership, communication, and storytelling skills
- Experience in healthcare, SaaS, or data technology preferred
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