The Marketing Operations & Campaign Analyst supports the marketing team by ensuring data accuracy and analyzing performance metrics to demonstrate campaign value, translating campaign data into clear, actionable insights for internal stakeholders and clients.
Requirements
- Analyzing campaign performance metrics and developing clear, compelling summaries
- Partnering with analytics and reporting teams to gather data and ensure alignment in performance reporting
- Reviewing and validating data files prior to campaign deployment
- Updating and maintaining client and campaign records within Airtable
- Developing and maintaining a centralized catalog of approved marketing campaigns and materials
- Ensuring campaign documentation is current and organized
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