A Brand Manager role that involves shaping the brand’s market presence, ensuring it is compelling and competitive, and driving commercial performance by transforming insights and trends into meaningful brand experiences.
Requirements
- Develop annual brand marketing plans that drive growth and strengthen brand equity
- Manage annual A&P budgets and deliver marketing plans on schedule
- Optimise A&P investment to maximise ROI and improve marketing efficiency
- Analyse brand performance, market trends, and competitive insights to inform strategy
- Lead the development and execution of the three-year innovation strategy
- Partner with cross-functional project teams to ensure innovation pipelines land on time and meet market needs
- Present innovation concepts, business cases, and launch plans to internal and external stakeholders
- Evaluate innovation performance and identify opportunities for optimisation or future iteration
- Lead the end-to-end communication strategy for the brand across Australia and New Zealand
- Ensure all brand communications are aligned with brand positioning and deliver a consistent brand experience
- Drive digital excellence by ensuring brand digital content is current and relevant
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