Senior Field & Partner Marketing Manager APAC

We are looking for a dynamic Senior Field & Partner Marketing Manager for APAC to lead and develop strategic marketing plans that drive revenue growth for the APAC region. This role will focus primarily on Partner Marketing, with a strong emphasis on our strategic partners within the Flexera partner ecosystem, which is a key component of our business. The individual will be responsible for driving long-term, joint programs with partners across APAC and for planning and executing demand generation initiatives alongside our partners and regional teams to establish standard processes and accelerate revenue growth. This role requires a strategic thinker who can balance creativity with data-driven decision-making and possess strong relationship-building skills to effectively collaborate with both internal teams and external partners.

Responsibilities:

Partner Marketing:

• Cultivate and maintain strong, long-term relationships with key partners, ensuring alignment on business goals and marketing strategies. Act as the main point of contact for partners, fostering trust and collaboration.
• Develop and implement co-marketing strategies tailored to each partner’s strengths and needs. Collaborate closely with partners to design joint marketing initiatives, such as campaigns, events, and content, to drive mutual business growth.
• Work with partners to co-create and execute demand generation programs, including lead generation, pipeline development, and nurturing strategies. Ensure that joint efforts align with revenue goals and produce measurable results.
• Leverage market data, competitive intelligence, and partner feedback to understand market trends and opportunities. Use insights to shape partner marketing strategies, ensuring initiatives are aligned with market demands and partner goals.

Strategic Marketing Planning:

• Tailoring and executing corporate strategies to align with regional needs and local business requirements.
• Leveraging data analysis, intent data, market feedback, and trends to optimize future marketing tactics.
• Proactively developing ideas and plans, securing stakeholder approval prior to execution.
• Creating, maintaining, and executing a rolling 6+ months marketing plan.
• Performance Management:
• Designing and executing programs in line with the marketing contribution model.
• Continuously monitoring pipeline and bookings, taking action to optimize outcomes and achieve the best possible return on investment (ROI).

Campaign Development & Execution:

• Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach.
• Developing compelling campaign messages based on key audience messaging.
• Identifying and utilizing marketing channels & tactics to achieve desired outcomes.
• Designing programs focused on “Metrics that Matter” and tracking performance accordingly.

Stakeholder Management:

• Presenting plans and results with energetic, respectful, and clear communication.
• Establishing and maintaining constructive relationships with stakeholders, driving engagement, managing expectations, and pushing back when necessary.
• Acting as the primary marketing representative, collaborating with functional partners within the GTM organization, and proactively sharing global marketing initiatives and activities.
• Proactively communicating field needs to the rest of the marketing organization to ensure alignment with priorities and outcomes.
• Vendor Management & Budget Management:
• Researching and selecting strategic vendors based on privacy and compliance requirements to support desired outcomes, and holding vendors accountable.
• Collaborating with procurement to negotiate price, terms, and conditions.
• Accurately managing budget and forecasting spend.

Requirements:

• Preferred: Bachelor’s degree in marketing, business, or communications.
• A minimum of 7+ years of experience with B2B Partner Marketing within the software industry.
• Strong project management skills with a track record of organizing and executing partner marketing campaigns alongside partners.
• Exhibit exceptional business acumen with the capability to convert business goals into impactful marketing strategies that can be refined for ongoing performance enhancement.
• In-depth understanding of the partner ecosystem and capability to activate it.
• Possess the ability to champion contemporary marketing methodologies such as Account Based Experience (ABX), Precision Demand Marketing (PDM), and value-driven marketing concepts to sales partners.
• Prioritize the needs and experiences of our customers, ensuring that the customer journey remains uncompromised in the pursuit of revenue growth.
• Demonstrated experience interacting with teams such as product marketing, enablement, and partner sales and leadership in a fast-paced environment, with a keen ability to collaborate effectively to achieve outcomes.
• Exceptional written and verbal communication skills with a meticulous attention to detail.
• Proficiency in marketing automation tools, reporting, and insights.
• A proactive attitude with innovative use of limited resources.
• Detail-oriented with a proven ability to manage multiple projects cross-functionally.
• Solid knowledge of Salesforce, Monday.com, marketing automation tools (such as Eloqua), and webinar platforms.
• Willingness to travel as needed.

Tagged as: Campaign Management, Marketing Strategy, Performance Management, Stakeholder Management