Marketing Manager, Social and Influencer Marketing

On Site Full TimeCalifornia, United StatesAbbott

Reimagine the future of digital health by empowering people living with diabetes, igniting consumer demand through social and influencer campaigns, and elevating brand credibility through partnerships with trusted voices and creators.

Requirements

  • Define and own the annual social and influencer strategy, ensuring it is efficient, effective, and aligned with business priorities.
  • Contribute to business and tactical planning, translating company objectives into social and influencer programs that deliver measurable results.
  • Set, track, and analyze KPIs, using performance insights to optimize campaigns and continuously improve outcomes.
  • Manage agency partnerships and Statements of Work (SOWs), ensuring deliverables are executed on time, on strategy, and within budget.
  • Serve as a product and category expert, staying current on competitive activity and recommending strategies to mitigate competitive threats.
  • Lead cross-functional commercial collaboration to drive high-quality execution across teams and ensure alignment from planning through launch.
  • Partner closely with Public Affairs to align social, influencer, and PR efforts and support integrated communications programs.
  • Collaborate with Legal, Medical, and Regulatory teams to develop compliant, effective, and timely promotional materials.
  • Proactively identify risks and challenges, and develop creative, practical solutions to keep programs on track.

Benefits

  • Career development with an international company
  • Free medical coverage
  • Excellent retirement savings plan
  • Tuition reimbursement
  • Freedom 2 Save student debt program
  • FreeU education benefit
  • Great place to work in dozens of countries worldwide
  • Most admired companies in the world by Fortune
  • Best big companies to work for and best place to work for diversity, working mothers, female executives, and scientists

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