Marketing Automation Specialist

Role Overview

The Marketing Automation Specialist will help elevate email and demand generation programs to the next level by building, testing, and optimizing campaigns and nurtures in Marketo. This role will own the design, quality assurance, execution, maintenance, and reporting of automated programs and email distribution. The specialist will partner across business units to troubleshoot programs, interpret performance, and continuously sharpen what we send and to whom.

What You Will Do

The day-to-day work will be hands-on Marketo, developing emails, landing pages, forms, nurtures, and scoring logic, and making sure every campaign goes out clean and on time. The specialist will also explore and apply AI tools to make program build-out, QA, content, and reporting faster and more effective.

Why It Might Be a Fit

We are looking for someone who is relentless about optimization, genuinely curious about the data behind marketing, and excited about AI. The specialist will need to be comfortable with reporting, segmentation logic, list management, and the systems Marketo connects to, such as a CRM.

Requirements

• 2+ years of experience with Marketo
• Experience with data analysis, light scripting or automation, HTML/CSS, and a systems mindset
• Ability to work with AI tools and integrate them into day-to-day workflows

Benefits

• Comprehensive benefits package
• Paid holidays
• Vacation time
• Sick leave
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) or other retirement plan
• Employee assistance program
• Life insurance
• Disability insurance
• Paid parental leave
• Flexible work arrangements
• Professional development opportunities
• Employee recognition and reward programs