We are looking for an experienced Director of Content and SEO to join the marketing team at Accelo. The ideal candidate will build and execute the overall strategy to create qualitative content targeting our Ideal Customer Profiles and drive inbound traffic, engagement, conversions, and brand awareness for our leading client work management platform. This is a strategic role where the touchpoints you oversee include SEO, blog articles, thought leadership content, email marketing, landing pages, in-product marketing copy, and banner ads. Your impact will be measured against traffic, engagement, brand awareness, leads, and revenue. The role also involves building, coaching, and managing a small team as well as an agency. If you are a self-starter and you thrive in small, nimble and fast-paced organizations, we want to talk to you!
What you’ll do at Accelo:
- Own, create and execute the entire content and SEO strategy for Accelo
- Develop and execute a comprehensive content marketing strategy that incorporates our website, social media, email and marketing campaigns
- Clearly understand the customer journey and build a full funnel content acquisition strategy targeting our ICP to drive high quality and high volume inbound inquiries through a variety of channels such as the website, the blog, and our social channels
- Drive continuous keyword research with ahrefs or similar platforms to drive new content and optimize our existing content to rank higher
- Own the case study creation process (written and video) and partner with the Customer Success team to deliver them
- Efficiently distribute the content on the most relevant channels for Accelo to maximize impact. Own our social media and PR channels and associated content distribution
- Support the ideation and the execution of brand awareness campaigns
- Audit content performance and continuously improve performance of blogs, ads, landing pages, and email marketing
- Identify new content opportunities by leveraging insights from customer interviews, insights from client-facing colleagues and analytics to build programs that drive traffic, engagement, and conversions
- Support content for all lifecycle/nurturing marketing programs
- Build a set of KPIs for the content & SEO team
- Manage our external communications with the CEO and VP of Marketing when needed
- Experience managing external agencies, content creators, including freelance writers and designers
- Own the tone & voice of the Accelo brand and ensure adherence to brand guidelines to build a delightful content experience
We’d love to hear from you if you have:
- 8+ years of experience in driving high quality content and SEO growth strategies for fast growing tech organizations
- Experience overseeing a team of short-form and long-form content, editing, and copywriting across various formats and channels such as video
- Organized program manager – from one-off projects to larger, multi-dimensional programs – from planning to execution and retrospective reviews
- Experience in ideating and supporting brand awareness campaigns
- Exceptional grammar and attention to detail
- Self-motivated, but also collaborative and able to work with a great marketing team
- Excellent leadership, communication, and interpersonal skills with the ability to collaborate effectively with cross-functional teams
- Highly data-driven, analytical mindset with the ability to analyze data and draw insights to improve content strategies
- Expertise with a SEO-driven stack such as Ahrefs, Clearscope, Google Analytics, Looker, or similar
- Strong experience with content management systems such as Webflow
- Experience in supporting external communications & PR with a leadership team
- This role reports to our VP of Marketing
Why Working at Accelo is Awesome!
- Competitive salary range $120k – $140k base, and equity package
- Amazing benefits including:
- Medical, dental, and vision coverage provided through Cigna with 100% employer paid premiums on the High Deductible Health Plan (HDHP), employee only tier
- Health Savings Account (HSA) for eligible plan participants with a $500 annual employer contribution ($1,000 for family tier coverage)
- Unlimited time off with Accelo’s Flexible Time Off (FTO) plan & 10 company paid holidays
- Immediate eligibility in 401k plan
- 100% employer paid short term disability plan
- Professional development funds of up to $2,500 per person, per year
- Commuter benefits including unlimited rides using an RTD ECO Pass or monthly parking stipend of $40/month
- Awards and recognition programs celebrating years of service, life events, and Accelo core values
- A great team that enjoys and is passionate about the work that they do.
- 360-degree views of the Rockies, city, and skyline from the 12th floor of a centrally located downtown office with a world-class gym, bicycle storage, putting green, rock climbing wall, indoor golf simulator, and a kitchen stocked with snacks & drinks
- Accelo is committed to hiring a diverse workforce as it helps us make better decisions, succeed faster, and better serve our global clients.
- Built In Colorado Best Places to Work, Built In Colorado, 2023
- Built In Colorado Best Midsize Place to Work, Built In Colorado, 2022
Follow us on social media