Demand Generation Marketing Manager

Join the Access Family and see how we make software ideas become a reality!

Our core value of ‘love work, love life’ has been central to our success and so we’re looking for people to join us who share our passion for making things better every day.

What are we all about?

At Access, we love software and how technology never stays the same. It’s this passion that drives us to be credible thought-leaders across a number of industries such as construction, manufacturing and professional services. We’re passionate about helping our customers stay one step ahead of the challenges facing their industry and business. That’s why over 1 million users and over 10,000 organizations rely on Access software.

Access have recently expanded into the US market through the acquisition of COINS, one of the fastest growing tech companies in the construction space. The company has grown tremendously in recent years, and they are only just getting started.

Why choose to further your marketing career at Access?

Work alongside top marketers in a community that is curious, collaborative and driven, and enjoy being part of a business environment that offers unlimited career opportunities and meaningful reward. We hire the best and are open to learn from each other, so we all grow every day while looking for innovative, creative ways to communicate with our audience.

Ambitious marketing professionals thrive in our award-winning B2B global team where individual ownership is in abundance. Access is a truly marketing-led organization; what makes us so special and successful is the way that our sales and marketing colleagues work together to achieve results. We hire the best and are open to learning from each other, so we all grow every day while looking for innovative, creative ways to communicate with our audience.

About you

We are looking for someone to join our global marketing team within our fast-paced Construction ERP division, delivering marketing initiatives to prospects and customers based in the US. You will both lead the US strategy and execute on it and have a natural flair for driving leads across multiple channels, including ABM, events, content, paid media, digital PR campaigns, and SEO programs. You will be accountable for delivering hard metrics and demonstrating the ROI of your marketing plans.

You’ll be a data-driven problem solver and not afraid to challenge the status quo and be someone who enjoys working at pace to achieve results. You’ll have a skill for communicating to prospects with impact across multiple channels, and you have proven experience spearheading growth while testing and learning – your results should speak for themselves.

Day-to-day, you will:

• Take ownership and accountability for the successful delivery of marketing pipeline targets in the US relating to Construction products – specifically our COINS product. Leading plans that target significant quarter-on-quarter growth.
• Track, monitor and optimize digital pipeline, ensuring it delivers the order intake required to support business growth.
• Develop and execute digital marketing strategies focused on key accounts to generate leads and drive awareness and engagement to support the pipeline.
• Be responsible for demand and lead generation activity within the US region, across a range of marketing channels (inc. ABM, paid media in PPC and social, SEO, email, webinars, events, digital PR) and sales sources initiatives.
• Ideate, refine, and execute campaigns, messaging, and incentives to drive in-quarter lead improvements.
• Work with the digital squad to create best-in-class user experiences on our website and obsess about onsite conversion to drive tangible improvements to form submissions.
• Carry out thorough analysis on your marketing channels, quality of leads, and order intake gaps to outline where you need to deliver performance improvements more effectively. Test and learn new ideas to drive ongoing improvements to lead flow.
• Work with sales to drive sales sourced lead volume, equipping them with the content to succeed.
• Work with the wider Construction team (UK and AU) to contribute to overall global plans and align on global initiatives.

Required skills:

• A proven growth marketer with experience in a B2B demand generation role within a software company (Construction industry knowledge a real plus).
• Able to demonstrate previous deployment of integrated marketing plans across all areas of the marketing mix that deliver against business KPIs.
• Digital native with proven experience managing digital marketing funnels, from who to target, how to reach them, and with what message, and working with digital marketing leads to optimize performance.
• Solid experience with digital tools like Marketo, and Google Analytics.
• Able to roll sleeves up and deliver marketing initiatives, as well as confidently develop marketing plans that deliver growth.
• Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI.

Preferred skills:

• A natural hunger for making an impact, and someone who isn’t afraid to challenge the status quo to hit targets.
• A creative flair, able to translate software functionality into compelling benefits that resonate with decision makers.
• Proven experience managing and influencing multiple internal and external stakeholders.
• Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities.
• Confidence in working with senior stakeholders, specifically within Sales, to define and execute growth plans collaboratively.

Please note that this position is cross-functional and requires teamwork across time zones, so some earlier starts working with colleagues in Europe and Australia/New Zealand will be required.

What does Access offer you?

We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.

The base salary for this position is $100,000 – $140,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.

On top of a competitive salary, if you join our team, you’ll soon discover that we excel at building strong, enduring relationships, including those with our employees. On top of a competitive salary, if you join our team you’ll receive the following benefits and much, much more:

• 22 days paid time off
• 11 company paid holidays
• Medical, dental & vision insurance
• 5% 401(k) company match
• Short-term and long-term disability insurance
• Parental leave for birthing and non-birthing parents
• Flexible work environment

At Access we’re all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn’t match perfectly, we’d still love to hear from you. You might just be whom we are looking for.

We love the fact that we’re all different. We believe having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it’s just more fun!

What’s holding you back? Come and be part of our Amazing Access Family!

Love Work. Love Life. Be You.