Sr. Product Marketing Manager (Data / Identity)

ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth by driving go-to-market strategies, positioning, pricing & packaging, and messaging for ActiveProspect’s InfutorData division.

Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven environments
• Familiarity with APIs, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
• Proven track record of successful product launches and GTM campaigns
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication skills, both written and verbal
• Proficiency in creating sales enablement tools and marketing content
• Expertise in using tools such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools
• Customer obsession
• Outstanding problem-solving skills and attention to detail
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable

Benefits

• Collaborative work environment
• Global, remote-first company
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3.5% of your salary
• Varied options for health, dental, vision, disability and life insurance