Growth Content Marketing Manager

Role Overview

The Growth Content Marketing Manager will own and scale Airwallex’s growth and demand generation content engine globally on the payments product. This role is ideal for a hands-on content leader who loves writing and editing SEO content, ebooks, guides, and one-pagers, and who is excited to go deep on technical product narratives.

What You Will Do

The responsibilities include building growth content marketing as a global discipline at Airwallex, owning the end-to-end demand gen content strategy, writing, editing, and shipping high-impact content, partnering with Product Marketing and Product to translate launches, features, APIs, and workflows into content, and using user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.

Why It Might Be a Fit

The ideal candidate will have a proven track record of creating content that drives measurable business outcomes across the funnel, exceptional writing and editing skills, a strong understanding of SEO fundamentals, and a data-driven mindset.

Requirements

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles
• A proven track record of creating content that drives measurable business outcomes across the funnel
• Exceptional writing and editing skills
• Strong understanding of SEO fundamentals
• A data-driven mindset
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams
• Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance
• Familiarity with common CMS, SEO, analytics, and experimentation tools

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• Professional development opportunities