Demand Generation Manager – PPC Growth Focus

Akkio is a pioneer in generative analytics and predictive AI solutions for small and medium-sized businesses. Our cutting-edge tools empower customers to make data-driven decisions, revolutionizing the analytics and data science industries. We’re on the hunt for a talented and driven Demand Generation Manager to join our remote team and play an instrumental role in this mission.

At Akkio, we’re changing how businesses interact with data. Our innovative platform enables anyone to leverage generative AI and machine learning so they can chat with their live data, automatically generate charts and dashboards, and precisely forecast key business outcomes with unprecedented speed and accuracy. We’ve designed Akkio with efficiency and user-friendliness in mind, making it simple for everyone to harness the power of AI.

Responsibilities

  • Develop, implement, and manage data-driven PPC campaigns across multiple platforms, including Google AdWords, Bing Ads, LinkedIn Ads, and more.
  • Collaborate with the marketing team to ensure PPC campaigns are aligned with overall marketing goals, messaging, and target audience segments.
  • Oversee the management of our PPC agency to scale campaigns.
  • Continuously analyze and optimize campaign performance to maximize lead generation, conversion rates, and ROI.
  • Test and refine ad copy, landing pages, and audience segments to identify the most effective strategies.
  • Create operational reports, monitor key performance metrics and KPIs, and provide actionable insights for improvement.
  • Develop and maintain a thorough understanding of market trends, industry shifts, and competitor performance.
  • Coordinate with marketing and sales teams to ensure smooth handoff of leads and effective follow-up strategies.
  • Manage paid advertising budgets and strategy, thoughtfully allocating resources to optimize campaign effectiveness and building plans for PPC, display, OOH advertising, and more.
  • Stay current with PPC best practices, platform updates, and industry trends to ensure our campaigns remain cutting-edge.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of demand generation program experience for high-growth SaaS startups selling to SMBs, with a specific focus on PPC campaign management in Google Ads and social.
  • Proven ability to create and execute successful million-dollar PPC campaigns that drive quality lead generation and growth.
  • In-depth knowledge of PPC platforms, ad targeting, and performance analysis.
  • Proficient in Google Analytics, HubSpot, AI, and data analysis tools.
  • Experience running OOH (radio/podcasts) and display campaigns.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Google Ads and HubSpot certifications.
  • Excellent collaboration skills, experience managing external groups, and ability to work effectively across functions within and outside of marketing.
  • Comfortable in a fast-paced, results-oriented environment.
  • Demonstrates strong ownership and enthusiasm for the role.

What We Offer

  • Chance to Pioneer the Future of AI: Join us in the thrilling and fast-paced world of generative AI, where every day presents new and exciting challenges and opportunities. You’ll be at the forefront of an industry revolution, helping us shape the future of how businesses leverage AI for predictive analytics and decision-making.
  • Substantial Equity Grants: As part of our team, you will receive significant equity grants, ensuring you have a stake in the success of our groundbreaking solutions.
  • A Well-Funded Marketing Team: With a marketing-led go to market strategy, we’re backed by strong financial support, enabling us to invest in cutting-edge marketing initiatives and tools. You’ll be joining a team that values the power of effective marketing and is committed to utilizing it to propel our innovative AI solutions to new heights.
  • Dynamic Work Environment: We pride ourselves on fostering a collaborative, innovative, and inclusive work environment. You’ll have the chance to work with a team of talented professionals who are passionate about AI and dedicated to making a lasting impact on the industry.
  • Remote Flexibility: This position offers the flexibility to work remotely, enabling you to strike a balance between work and personal life while contributing to a pioneering AI startup.

This is a unique opportunity to join a well-funded, early-stage AI startup led by an experienced team. The AI industry is Offers come with substantial equity grants and our culture is built around shared wins, so success drives large career, financial, and personal growth.

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To apply for this job please visit www.akkio.com.


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