At Alcon, we’re passionate about enhancing sight and helping people see brilliantly. We innovate fearlessly, champion progress, and act swiftly to impact global eye health. The Sr. Brand Manager executes brand strategies, develops go-to-market and localized marketing programs, and manages Clinic Retina product lines.
Requirements
- Define and refine product strategy in collaboration with local management and global marketing
- Develop comprehensive brand strategy, promotional campaigns, and tactical plans within budget
- Lead market research programs and provide detailed market insights for surgical products
- Identify and analyze market opportunities through customer interactions
- Monitor and report on product market status and competitive environment
- Implement and oversee tactical plans and projects, ensuring strategic alignment
- Execute central and regional marketing activities, ensuring consistency with overall strategy
- Oversee product lifecycle, ensuring marketing support for sales objectives
- Monitor product performance and external environment using advanced tools
- Lead cross-functional brand team, ensuring collaboration and adherence to guidelines
- Develop promotional activities in line with internal SOPs and Code of Conduct
- Monitor and control brand budgets, forecasts, and expenses, enhancing ROI
- Develop and execute marketing investment plans, aligning with financial targets
Benefits
- Equal Opportunities Employer
- E-Verify Participation
- Reasonable Accommodation for Individuals with Disabilities
To apply for this job please visit alcon.wd5.myworkdayjobs.com.
Follow us on social media