Senior Analyst, Digital Marketing Analytics (Hybrid)

The Senior Analyst, Digital Marketing Analytics role is a key contributor within the Sales & Marketing Analytics team. This individual will support brand marketing and customer experience marketing teams by providing analytical support and generating actionable insights from digital data. They will collaborate with internal and external stakeholders and are responsible for data visualization and dashboard development, ensuring accurate analytics and reporting.

Requirements

• Support brand marketing and customer experience marketing teams on strategic initiatives.
• Analyze marketing performance and customer engagement across digital channels.
• Track key performance indicators (KPIs) and deliver insights to optimize marketing campaigns.
• Develop and maintain dashboards and self-service data visualizations.
• Collaborate cross-functionally with Data Governance and IT teams.
• Build strong working relationships with business stakeholders.
• Develop and maintain dashboards and self-service data visualizations.
• Build strong working relationships with business stakeholders.