Go-to-Market Strategy Lead

About The Team

We’re rapidly growing and are seeking a strategic and data-driven Go-to-Market (GTM) Strategy Lead to drive the planning, execution, and optimization of high-impact go-to-market initiatives. In this role, you will serve as the connective tissue across Marketing, Sales, Product, and Customer Success—ensuring that our GTM motions are aligned, scalable, and efficient.

You will be responsible for shaping our market approach, with a particular focus on pipeline strategy (including GTM and pipeline strategy), pricing and bunding, and competitive positioning. Your insights and leadership will directly influence revenue growth and client success. As we scale, we’re investing in the infrastructure and strategic leadership necessary to win new markets, empower our teams, and strengthen our competitive advantage.

Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite at least twice a week.

What You’ll Be Doing

• GTM Strategy Development: Own the go-to-market strategy for new product launches, vertical expansion (e.g., community banks, credit unions, enterprise fintechs), and sales plays.
• Pricing & Packaging Strategy: Lead pricing and monetization strategy, including competitive pricing analysis, elasticity modeling, and packaging frameworks that reflect Alloy’s value in a complex risk-tech landscape.
• Market and Competitive Intelligence: Maintain deep knowledge of the identity/fraud vendor landscape (e.g., Plaid, Sardine, Socure, Experian); deliver insights and frameworks that help us position Alloy clearly and defensibly.
• Segment & ICP Strategy: Refine and update our ideal customer profiles and segment strategies based on evolving market data, performance, and customer feedback.
• Performance Analysis: Define and track GTM metrics across the funnel; identify friction points and work cross-functionally to remove them.

Who We’re Looking For

• 7+ years of experience in GTM strategy, sales strategy, or revenue operations—ideally within a B2B SaaS or fintech company.
• You’ve supported or led GTM initiatives for complex, regulated buyer journeys (e.g., financial institutions, compliance teams, enterprise sales cycles).
• Hands-on experience implementing and scaling MEDDPICC (or similar frameworks) in a high-growth sales org.
• Strong grasp of pricing analysis, competitive intelligence, and market segmentation.
• Highly analytical and operational; comfortable working in Excel, Looker, Salesforce, and other GTM tools.
• Excellent communicator who thrives in cross-functional, fast-paced environments.
• Strategic thinker with the ability to balance big-picture planning with tactical execution.

We’re a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?

Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!

This position has a salary range of $220,000 to $250,000.

Benefits and Perks

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation
• Eligible new parents receive 16 weeks of paid parental leave
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, and Spring Health
• Hybrid work environment: employees are expected to work Tuesdays and Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Wednesday/Friday most employees Zoom into work from home while some take advantage of the quieter office.

How to apply

Apply right here! You’ve found the application!

Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.

All Alloy jobs are listed on our careers page. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with an alloy.com email address. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information during the recruiting process. If you’re ever unsure, please contact us directly via our website before sharing personal information.