Senior Product Marketing Manager

AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. The Senior Product Marketing Manager will play a key role in shaping AllTrails members’ experience, working closely with Product, Product Design, Research and marketing team members to determine what our members want, what we build, how we bring it to market, and how we make it a compelling and valuable part of the AllTrails experience.

Requirements

• 5+ years of experience in consumer product marketing, ideally with a direct-to-consumer app-based product
• Demonstrated track record of owning full-cycle feature GTM launches, from positioning strategy through execution, that drive adoption in distinctive and memorable ways
• Strong PMM craft: positioning frameworks, creative briefs, and feature narratives that translate complex product value into clear consumer language
• Strong consumer instincts; you synthesize signals from users, market, and competitors into decisions, and become the team’s authority on what motivates users to activate, upgrade, and stay
• Self-directed and adaptive; you navigate ambiguity well, take initiative, and thrive where new opportunities emerge often
• Curiosity, humility, empathy, and open-mindedness
• Passion for the outdoors and the AllTrails mission

Benefits

• Competitive and equitable compensation, including ownership through equity and performance-based bonuses
• Comprehensive health, dental, and vision coverage to support your physical and mental well-being
• Unlimited PTO in addition to company holidays
• Dedicated time once a month to test and improve our product through company-wide no-meeting days
• Fully paid parental leave to birthing and non-birthing parents
• 401k Match & access to financial wellness resources through Origin
• Remote work stipend to help you design a comfortable and productive home office
• Annual learning stipend to invest in your long-term professional growth and skills
• Exclusive discounts on our subscriptions and merchandise for you and your friends & family
• An authentic investment in you as a human being and a professional—we value your identity as much as your output