Sales Operations Specialist

Position Summary

The Sales Operations Specialist plays an active, analytical and strategic role in supporting the B2B sales. This position goes beyond administrative tasks — it focuses on monitoring sales KPIs, analysing market trends and sales team performance, identifying commercial risks, and driving sales teams to take corrective actions.

The Specialist also provides management with data-driven recommendations on sales indicators, productivity improvements and business planning, enabling stronger revenue outcomes and healthier pipelines.

Key Responsibilities

Sales Performance Monitoring & Improvement

• Continuously monitor sales KPIs across accounts, products, segments and territories.
• Analyse sales productivity, conversion ratios, pipeline health and win/loss patterns to identify root causes.
• Provide targeted recommendations on sales indicators, team focus areas and management interventions.
• Drive sales teams to implement corrective action plans and follow through until issues are resolved.
• Support weekly sales meetings, forecast reviews and monthly business reviews with analytical insights.

Pipeline & Forecast Discipline

• Ensure CRM pipeline accuracy and enforce opportunity management standards.
• Monitor stalled deals, overdue tasks and probability inconsistencies; escalate risks where required.
• Review forecast submissions for completeness and logic to support more reliable forecasting.

Sales Enablement & Execution Excellence

• Reinforce sales process discipline (qualification, proposal standards, deal reviews).
• Coordinate product books, sales tools and enablement materials to support better execution quality.
• Ensure clarity of KPIs, targets and sales expectations across the team.
• Partner with Marketing, Product, Finance, HR and Delivery teams to ensure alignment on campaigns, pricing, resources, solution inputs and customer deliverables.
• Follow up on cross-team dependencies affecting deal momentum and customer commitments.

Reporting & Operational Excellence

• Maintain dashboards, reporting packs and performance trackers with high accuracy.
• Produce weekly and monthly sales reports with insights, variance analysis and improvement recommendations.
• Maintain updated SOPs, workflow documents and sales governance guidelines.
• Maintain organised digital documentation aligned with audit and compliance requirements.
• Perform additional duties as required by the company.

Market & Business Intelligence

• Track customer behaviour and competitive movements to inform performance assessments.
• Assess sales strategy effectiveness and propose adjustments to targets, sales motions or resource allocation.
• Provide management with structured reports and strategic commentary on market conditions and commercial risks.

Qualifications & Skills

• Diploma or Degree in Business, Marketing, Analytics, Operations or related fields.
• 2–4 years of experience in B2B sales operations, sales enablement, commercial analysis or similar roles.
• Strong analytical ability, with proficiency in Excel and comfort with CRM/BI tools.
• Proven ability to interpret data and translate findings into actionable recommendations for sales managers.
• Clear and persuasive communication skills, capable of influencing sales teams and cross-functional stakeholders.
• Organised, detail-oriented, and comfortable operating in a fast-paced B2B environment.

Preferred / Additional

• Experience in tech, SaaS, industrial automation, engineering or project-driven B2B environments.
• Exposure to Power BI, Tableau or SQL for advanced data analysis.
• Understanding of enterprise sales cycles, account management or solution selling.
• Mandarin or additional regional languages for stakeholder collaboration.