Hi — we’re Alyce! Founded in 2015 with a tiny team sharing space with a bike repair shop, we’ve grown up in more ways than one. You can now find us across the globe with roots in Boston.
Every year $242B is spent on corporate gifts, swag, and direct mail. It’s the most relational channel and we’re on a mission to make it personal, relevant, and a simply magical experience. No more squishy balls, cheap water bottles, and other things that end up in the trash. Our personal gifting platform flips the script by putting the gift recipient in control — creating relevant, thoughtful moments that delight. This is how modern businesses grow sustainably at scale.
We value our people above everything else. While we all have our own passions, personalities, objectives, and goals, we are one team that is building something great together. Our differences make us collectively better. We strive to build a supportive and inclusive environment where our team members are recognized and valued for who they are during working hours (9-to-5) and outside of them (#5to9™).
And we’re proud and honored to be recognized as Comparably’s Best Company for Women, Best Company Culture, and Best Places to Work in Boston, as well as Bostinno’s 50 on Fire, LinkedIn’s Top 50 Start-Ups of 2020 and Forbes 2021 Best Start-Up Employer.
About this position:
Alyce is looking for a Growth Marketing Manager with experience in implementing and scaling strategies to create and capture demand for our products and services and grow revenue opportunities for the business.
In this role, you’ll work closely with the Marketing, Revenue Operations, Sales, and Customer Success teams to research, collaborate, execute, and manage all aspects of Alyce’s go-to-market strategy, as well as integrated campaigns and use data to measure and improve ongoing performance.
You’ll have the opportunity to use your past expertise in demand generation, pipeline building, and conversion in support of Alyce’s goals in 2023 and in preparation of 2024.
Reporting to the Director of Product Marketing, you will optimize plans and introduce new strategies and programs to accelerate our growth and impact across channels and segments.
This role requires an analytical and also creative contributor who will be able to access and analyze data while also developing effective ways to engage Alyce’s target audiences.
How you’ll make Alyce amazing:
- Develop and execute strategic growth plans aligned with business goals, buyer needs, and sales motions.
- Educate prospects and clients using effective and intentional inbound and outbound channels and campaigns, including paid and organic social, advertising, email, web, live and virtual events, content distribution, online review sites, communities, partnerships, and gifting.
- Track, measure, and report on spend and business performance to enhance results and create repeatable successes and streamlined lead capture, qualification, and nurture workflows.
- Work closely with leadership to align plans, budgeting, messaging, testing, execution, and feedback loops for effective launches and enhancement.
- Support relationships and collaboration opportunities with industry influencers and partners.
- Proficiency in LinkedIn, Google Ads/Analytics, marketing automation platforms (Marketo/HubSpot), ABM/intel (6Sense), sales engagement tools (Salesloft/Outreach) and social platforms, lead management processes, and CRM (SFDC) (WordPress is a plus).
How you will uplevel Alyce:
- 3+ years of B2B marketing experience, preferably in a SaaS/Rev-tech environment
- Experience implementing organic and paid demand generation programs
- Tactical, hands-on experience with lead forecasting, reporting, and analysis
- Experience implementing compelling messaging and voice across all digital channels (diverse skills in SEO for campaign effectiveness is a plus)
- Experience working with paid media and content syndication vendors and external vendors, including agencies and contractors
- Experience partnering with go-to-market teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along the buyer’s journey
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- Stay current on growth marketing and demand gen trends and opportunities
We firmly believe our differences make us collectively better. Alyce is committed to building a team that is diverse in background and experience. Alyce recognizes Diversity as the presence of differences that may include race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective.
Diversity also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience is vital to building a personal Alyce experience representative of the world in which we live.
Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above, we want to hear from you.
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