Marketing Manager

Angler AI is a seed-stage startup that powers growth for consumer companies in the wake of privacy changes. Our SaaS app connects to Ecommerce merchants’ and DTC brands’ data, applies our proprietary AI models to predict conversions and LTV, and distributes these predictions to ad platforms like Meta and Google, boosting campaign ROAS by 28% on average. We are tier-1 VC-backed and are already seeing amazing results for 40+ customers.

About the Role

Angler AI is seeking a talented and versatile Marketing Manager to join our growing team. As a Marketing Manager, you will be responsible for generating demand for our Ecommerce technology and performance marketing services, and measuring effectiveness through both top of funnel engagement metrics as well as MQLs. You will support product marketing, content creation & publishing, website management, social media, and paid channels as we grow each of these areas. The ideal candidate has experience in marketing for SaaS products, Ecommerce technology, or performance marketing services, and is adept at driving growth in a fast-paced startup environment.

Responsibilities

• Develop and execute comprehensive marketing strategies to drive demand and growth for Angler AI’s products and services.
• Create, publish, and manage engaging content across various channels including blogs, social media, website, and email campaigns.
• Optimize our website for lead generation and SEO, ensuring it effectively communicates our value proposition.
• Plan and manage paid marketing campaigns on platforms such as Google Ads, Meta, and LinkedIn to maximize ROI.
• Collaborate with the product and sales teams to develop product marketing materials, including case studies, whitepapers, and presentations.
• Monitor and analyze marketing performance metrics to refine strategies and improve campaign effectiveness.
• Represent Angler AI at industry events, conferences, and webinars to promote our brand and generate leads.
• Stay up-to-date with industry trends and best practices to ensure Angler AI remains at the forefront of marketing innovation.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing for SaaS products, Ecommerce technology, or performance marketing services.
• Proven track record in developing and executing successful demand generation campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing tools such as Google Analytics, HubSpot, and various ad platforms.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Must be currently authorized to work in the US on a full-time basis.

Nice To Have

• Experience in product marketing for AI or data-driven products.
• Familiarity with ecommerce, DTC, and subscription business models.
• Knowledge of CRM software such as HubSpot or Salesforce.
• Experience with account-based marketing strategies.

Benefits

• Medical insurance
• Dental benefits
• Vision benefits
• Unlimited PTO & sick days
• 401k with 4% employer match

Tagged as: HubSpot, Marketing