At AppFolio, we paddle as one. We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today – and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.
The Marketing Database Manager will collaborate with cross-functional teams to grow, optimize, and maintain the Marketing Prospect database. You will lead data acquisition, upload, append, quality control, and larger cross-functional projects focused on segmenting, querying, and analyzing the database to support Marketing, Sales, Product, and Business Development.
Your impact
- Use SQL to pull data from our data warehouse to segment our prospects for digital and outbound marketing.
- Build and maintain a high-quality database of accounts and contacts by implementing tactics such as data enrichment, clean-up, accurate list loads, and de-duplication services/programs via tools like RingLead, Dun & Bradstreet, and ZoomInfo.
- Independently identify opportunities for improvement and drive projects forward across the organization, utilizing strong problem-solving skills and effective communication to collaborate with cross-functional teams.
- Collaborate with Marketing Operations leaders to maintain data integrity in both Marketo and Salesforce by ensuring accurate synchronization between the two systems.
- Conduct data audits and use various tools, including Python, SQL, and Excel, to identify and resolve data integrity issues.
- Collaborate with marketing and sales ops teams to monitor database health, ensuring data cleanliness and completeness.
Qualifications
- Able to distill data down to key information that enables great decision making. Tells a compelling story using data
- Can make short term decisions with long term goals in mind, relentless at driving individuals and the team to achieve challenging goals.
- A relentless and versatile learner, open to change. Analyzes both successes and failures for clues to improvement. Enjoys the challenge of unfamiliar tasks; quickly grasps the essence of the underlying structure
- Seen as original and a value-add, easily makes connections among previously unrelated notions. Comes up with a lot of new unique ideas.
- Tries many different approaches to overcome challenges. A healthy competitive spirit with the drive to win as a team.
Must have
- BA/BS or equivalent working experience
- Proficient in Excel
- Proficient in SQL
- Excellent writer and communicator
Nice to have
- Experience with or interest in real estate
- Experience with Salesforce
- Experience with Snowflake
Compensation & Benefits
The base salary that we reasonably expect to pay for this role is: $100,000-$150,000.
The actual base salary for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.
Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits including but not limited to:
- Paid Time Off (PTO)
- Medical, dental, and vision benefits
- Long-term and short-term disability insurance
- 401(k)
- Wellness benefits
Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to:
- Medical
- 401(k)
- Wellness benefits
Why AppFolio
We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today — and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.
Paddle as One.
Learn more at appfolioinc.com/careers
Why AppFolio
We ride and make waves together, with a relentless focus on building great products for the way our customers work and live today — and tomorrow. AppFolio is a destination organization where careers are made and accelerated. Here, innovation is a team sport.
Paddle as One.
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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