Product Marketing Manager – Social & Live Commerce

Represent the customer throughout a product’s journey from concept through development and launch, driving Apple’s product narrative and go-to-market success for all product lines across dynamic social and live commerce platforms in China.

Requirements

• 6+ years of experience in product marketing, digital marketing, social commerce, or related roles in Greater China
• Deep understanding of the Greater China social media landscape, particularly Douyin, WeChat, rednote, and live-streaming ecosystems
• Familiarity across Apple hardware, software, and services
• Technical fluency with the ability to translate complex technical features into clear, relevant, and engaging consumer benefits for social formats
• Excellent presentation, spoken, and written skills in both English and Mandarin
• Ability to craft compelling product stories and review scripts with a high attention to detail
• Strong analytical skills with the ability to use data and market insights to guide actions and content recommendations