Marketing-Demand Generation Lead

Ashling Partners is at the forefront of the hyper-automation revolution! We help clients improve productivity and employee engagement by leveraging intelligent process automation, RPA, Process Intelligence, data capture/OCR, and Machine Learning technologies. Our team leverages lean agile principles to make automation gains sustainable and a driving force for digital innovation. As Marketing-Demand Generation Lead for Ashling Partners, you will drive revenue growth through demand generation, CRM ownership, and more, while making a significant impact in marketing!

Founded by business process improvement & technology industry veterans, Ashling Partners values meaningful work for our employees while driving real value for our clients in a sustainable and continuous manner. We will always value progress over perfection. While doing so, we strive to continually build a positive, appreciative, and fun culture for our organization. Find us on the INC Best Workplace list for 2021!

Our rapidly growing organization is taking the world by storm, quickly becoming THE global boutique in intelligent automation. We are looking for life-long learners and servant-leaders who are passionate about innovation and the future of work. If this sounds like a place for you, we would love to meet you!

What You Will Do

Key Responsibilities:

Demand Generation and Email Marketing:

• Develop and execute demand generation strategies, including email marketing, to generate high-quality Marketing Qualified Leads to drive revenue growth
• Collaborate with cross-functional teams to develop demand generation campaigns driving high-quality Marketing Qualified Leads
• Support the sales and ADR function with initial sequence writing and set up support for a seamless MQL to SQL handoff
• Execute campaign strategies by implementing high-quality content, landing pages, emails, and targeted advertising campaigns
• Continuously analyze campaign performance and optimize strategies for maximum impact
• Develop and execute digital marketing strategies, encompassing paid advertising, SEO, email marketing, and social media marketing, to boost demand and brand visibility

CRM Ownership:

• Take ownership of our CRM system, ensuring data accuracy and completeness
• Create and implement CRM workflows to streamline lead management, sales processes, and customer communication

Webinar Management:

• Plan, promote, and execute engaging webinars to educate and engage our target audience
• Oversee all aspects of webinar production, from content creation to speaker coordination, and demand generation
• Manage post-webinar follow-up to maximize lead conversion

Social Media Management:

• Develop and implement social media strategies to enhance brand awareness and engagement
• Develop and manage a regular social media calendar across platforms, including LinkedIn, Twitter, and Facebook
• Analyze and report on social media performance, guiding future strategies

Reporting and Analysis:

• Assist in maintaining a robust reporting system to track the performance of marketing campaigns and initiatives
• Generate regular reports, providing insights and recommendations for optimization
• Use data-driven insights to refine strategies and demonstrate the impact of marketing efforts

Additional Responsibilities:

Project Planning and Management:

• Maintain and lead project planning and management for marketing initiatives, ensuring that campaigns are executed on time
• Develop project timelines, task management, budget management, and key performance indicators (KPIs) to measure success
• Work with a third-party agency and manage projects, tasks, and timelines accordingly

HubSpot Expertise:

• Serve as an in-house HubSpot expert, maximizing the platform’s capabilities for marketing automation and CRM integration
• Stay up-to-date with HubSpot features and best practices to ensure effective utilization

Exceptional Writing Skills:

• Provide copy editing on content from third-party writers both in-house and externally
• Assist in the production of high-quality marketing content, including blog posts, whitepapers, and social media posts
• Be familiar with SEO best practices for implementation across content
• Be able to own and develop blog content on the Ashling website
• Fact check content for accuracy on all marketing content and site sources prior to publication
• Maintain a consistent and engaging brand tone in all marketing communications

What You Will Bring

• Bachelor’s degree in Marketing, Public Relations, Business, or a related field
• Minimum of 5 years of marketing experience, with a strong focus on demand generation, including email marketing, and digital marketing
• Proven track record of successful demand generation campaigns and webinars
• Experience managing a previous ADR/SDR/BDR function
• Proficiency in marketing automation platforms (HubSpot expertise preferred) and CRM system knowledge required (i.e. Salesforce, Marketo, Pardot, etc.)
• Strong analytical skills with the ability to derive insights from data
• Outstanding communication, organizational skills, and project management abilities
• Creativity in developing innovative marketing campaigns and strategies
• Google Ads and LinkedIn Ads certification a plus
• WordPress expertise a plus
• Basic video editing skills required
• Advanced PowerPoint skills for design and development

Why Ashling Partners

At Ashling Partners we strive to provide meaningful work in a positive, appreciative, and fun culture for our own team. All firm members are referred to as “Ohana,” the Hawaiian word for family, with regards to extended family beyond relatives. The concept emphasizes that extended families are bound together by a common belief, attitude, or purpose, and members must cooperate and remember one another.

• Lifelong Learning – In the intelligent automation space change happens fast, in order to support that change, Ashling has developed a culture that enables lifelong learners to continuously develop their skill sets
• Diversity of Thought, Culture, Background & Identity – We build diversity, equity, and inclusion capabilities into all facets of our business to support innovation, creativity, and our global growth objectives
• Consistently Innovate with Cutting Edge Technology – We offer a continuous model for performance improvement and the opportunity to work with best-of-breed automation technology stacks
• Provide Servant-Based Leadership – We believe the leader’s role is to serve the organization, not the other way around
• Practice Stewardship – We work together as peers, regardless of a person’s formal role or authority in the organization
• Be Entrepreneurial in Management – We empower people to bring ideas and challenge them with the responsibility to make them successful
• Offer Open-Book Finance – We give everyone the opportunity to see the books, how we are being measured, and what our score is, so they can feel empowered to impact success
• Provide the Best Service – We may not be the cheapest, but we will deliver the best value to our clients
• Make Data-Driven Decisions – We are a data-driven organization internally and externally
• Be a fun place to work – We provide a positive, appreciative and fun culture

What Sets Us Apart:

• Quarterly book allotment (any book of your choice, no cap!)
• Uncapped training allotment
• Unlimited holidays
• Unlimited PTO!
• Immediate 401K contributions

Tagged as: Demand Generation, Marketing