Audience Activation and Insights Manager

The Audience Activation and Insights Manager is responsible for building the audience foundation required for paid media activation and measurement. They will shape EA’s 1st-party audience strategy to support scaled, privacy-safe reach, cross-portfolio audience orchestration, and incremental lift analysis.

Requirements

• 5+ years experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech
• Familiarity with self-service media buying platforms
• Familiarity with 1P data uploads and clean rooms
• Working knowledge of data warehouses & writing SQL in Google BigQuery, Snowflake or other systems
• Familiarity with global data privacy laws and governance

Benefits

• Vacation (3 weeks per year to start)
• 10 days per year of sick time
• Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child
• Extended health/dental/vision coverage
• Life insurance
• Disability insurance
• Retirement plan