Product Marketing Manager

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you’re looking for a meaningful product and a great company culture, let’s talk!

The Product Marketing Manager is responsible for leading core go-to-market activities and ongoing product success for Axonify throughout the product life cycle. The Product Marketing Manager will define clear, differentiated messaging and positioning to communicate the value of Axonify through a deep understanding of our buyers, customers, jobs to be done, competitive landscape and Axonify’s product.

Serving as both an internal and external subject matter expert, the Product Marketing Manager will evangelize and enable all sales, marketing, and partner channels by equipping them with the right content, tools and knowledge to articulate the value of Axonify within target industries across all stages of the buyer’s journey. Partnering closely with the industry demand generation and content teams, you’ll guide, create and support content and thought leadership, with a keen focus on generating high-converting pipeline and ARR.

The Product Marketing Manager will work closely with cross-functional teams and Product Management to bring to market new features and products with proven experience leveraging NPI or similar go-to-market frameworks.

The impact you’ll have:

• Product Positioning and Messaging: Differentiate and elevate the Axonify solution with strong positioning and messaging that clearly articulates Axonify’s value proposition, as well as relevant customer stories
• New Product Go-to-Market: Work closely with cross-functional teams like marketing, sales, development, customer experience and the product management team to flawlessly bring new products to market
• Product Release Process: Execute the launch of new features and releases both internally and externally to the market including leading the creation of launch plans encompassing distribution channels, promotional activities, and content creation strategies
• Sales Enablement: Develop and deliver product-related assets and training to support the success of the Axonify BDR, Marketing, Customer Success and Sales teams
• Content Development and Demand Generation: Support our industry product marketing and demand/programs teams to create and deliver product-related content (webinars, blogs, e-books, web content, customer stories, collateral etc.) to put our product into context for the people we serve, and increase Axonify’s presence as a thought-leader within our target industries to support the buying process
• Competitive and Market Intelligence: Stay current on existing and emerging market trends and competitive pressures and determine how that affects positioning and messaging
• Analysts and Awards: Work with our industry demand, customer marketing and PR teams to identify and engage with industry associations, analysts, influencers and media agencies to track and submit Axonify applications for product reviews and awards

What you’ll bring:

• 5+ years of software marketing experience, ideally with a minimum of two years in a product marketing role
• Product marketing certification from PMA or other is an asset
• Strong understanding of B2B sales, marketing funnel and how businesses purchase software
• Experience in the full-stack marketing mix including market/competitive assessment, content and digital marketing/demand generation and/or marketing/sales collateral development
• Ability to think strategically and roll up your sleeves to dig into the details
• Results-oriented, resourceful, and able to handle the pace, shifting priorities and multiple demands in a rapidly growing company and dynamically changing market
• Ability to influence and motivate all stakeholders to take action at any level both within and outside the organization
• Comfortable presenting to large audiences and delivering sales training sessions/webinars
• A self-starter who provides creative solutions to business challenges
• Ability to thrive in a matrix environment, where colleagues need to be supported, driven, and influenced to deliver business growth through new initiatives

It’s ok if your experience doesn’t check every box! If you check off more than a few – great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work location:

At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose.

Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for “Work from Work Wednesdays.” These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation. Let’s chat more about our flexible working arrangement!

You will be provided with the tools, resources and support to ensure your success.

The things you’ll enjoy:

• An impactful product that gives back to the communities and frontline workers that support our everyday lives.
• People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.
• A diverse team that celebrates unique perspectives and experiences that add richness to our culture.
• Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.
• Our Perks

Ready to join the team? Here’s what’s next.

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers

We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team.

We want to remove barriers that may limit you from joining Axonify. Email us at [email protected] to let us know how we can provide you with reasonable accommodations through our candidate journey.