Senior Director of Product Marketing

aytm “ask your target market” is looking to hire a proven Sr Director Product Marketing to join our growing marketing team. This is a remote work position.

In this newly created role, your primary responsibility will be executing product marketing initiatives that drive product adoption, promote feature releases, and enhance the overall customer experience.

Qualified candidates must have prior experience in SaaS technology product marketing. Additionally, candidates must have a roll up your sleeves, can-do attitude and a strong track record of efficiently executing product marketing strategies and crafting compelling product narratives.

About Us

aytm delivers state-of-the-art insights automation technology and expert guidance that’s focused on providing answers for the clients of today, while evolving a platform that supports those curious about tomorrow. Advancing research with transparency and flexibility, aytm helps you connect to a community of people, optimize your products, positioning, and concepts, and get from idea to market faster. We have a world-class platform, top-tier clients, and a creative and energetic team.

Responsibilities:

• Support the Head of Go-To-Market by executing product marketing initiatives that drive product adoption.
• Develop and implement customer lifecycle marketing strategies to enhance engagement, retention, and expansion.
• Create and manage sales enablement materials such as presentations, product information sheets, digital enablement tools, customer case studies and more.
• Support the curation of a competitive intelligence program including feature deep dives, battlecard creation and maintaining a database of competitor intel.
• Assist in developing product messaging and positioning that aligns with customer needs and business objectives.
• Maintain  competitive intelligence research to inform product positioning and differentiation.
• Support internal and external training efforts for  sales and customer-facing teams.
• Work closely with the product team to relay market insights, customer feedback, and competitive analysis to influence product roadmap decisions.
• Develop and maintain content that enhances customer understanding, including website materials, thought leadership pieces, and solution briefs.
• Collaborate with go-to-market leadership to optimize product marketing strategies that maximize revenue generation and improve conversion rates.
• Assist with planning and executing marketing campaigns and events that drive product awareness and customer engagement.

Qualifications:

• 4+ years of product marketing experience working in a SaaS organization with the skills & ability to learn a new industry quickly.
• Comfort working closely with account based marketing and sales teams to achieve shared revenue goals.
• Demonstrated customer knowledge and solid execution of competitive marketing strategies.
• Ability to build solution sets from a portfolio of products and clearly articulate customer benefits.
• Ability to research competitors capabilities and express unique differentiators.
• Outstanding oral communication skills including the ability to effectively convey information to a wide variety of internal and external audiences.
• Demonstrated ability understanding and effectively communicating complex, technical concepts to technical and non-technical audiences.
• Experience working with sales, client services, product management and developers.
• Outstanding copywriting, copy editing and content creation skills. Detail oriented with a good eye for design.
• Curious, empathetic, humorous, confident, collaborative and proactive.
• Excellent project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously.
• Bachelor’s degree in research, marketing, communications, business or technology field.

What we offer:

A work environment built around empathy, creativity, curiosity, organic growth and an abundance mindset. We’re a fun and vibrant group of people, dedicated to putting in the hard work to make a platform we are proud of, serving the needs of our clients with empathy, and making aytm an incredible place to work. We were recently awarded 2024 Inc 5000 Fastest-Growing Private Company and 2024 Inc Best Places to Work. We’re also fully virtually,  which means you’ll be working remotely from the location of your choosing (home, coffee house, library). While being a Zero-commute company and providing you with an amazing level of freedom, convenience, and flexibility, it requires a certain inner discipline and capacity to be effective at a distance. Remote work experience is preferred, but not required..

Benefits would include:

• Unlimited, responsible PTO – With a recommended minimum number of days taken each year
• Affordable Insurance -$0 deductible Health plans plus dental, vision, and more!
• 401k retirement – Account with automatic company contributions
• Dependent Care – a pre-tax benefit account that you can fund to pay for eligible dependent care services
• Professional Development – Bring your professional Development needs to the table and get your career nourished
• In-Home Snack allowance – Who doesn’t love some yummies to get you through the day?
• Cellphone/Internet credits – Get tax-free credits to use toward your cell phone and internet utilities.
• Equipment and Structured Onboarding – We will provide you with the equipment and tools you need, along with great onboarding courses to set you up for success.
• Paid Volunteer Time – We support you helping others
• Great colleagues and an opportunity to sail into uncharted waters with a profitable company that is changing its industry!

**aytm is an Equal Opportunity Employer and committed to a diverse, equitable and inclusive culture and workplace.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.