Director of Demand Generation

Hi, we’re Banzai 👋: Today, marketers have access to more resources and tools than ever before, so why is most marketing so cringe-worthy? Marketing has lost touch with the humans behind the clicks, opens, and form submits, but Banzai wants to change that. That’s why our mission is to make marketing more human. 💗

At Banzai, we think the secret to better marketing is educating, learning from, and building relationships with buyers. This new approach is called Engagement Marketing.

Banzai is leading the Engagement Marketing movement. Our products reach millions of users every year and help our customers drive more revenue through better events, webinars, content, and data. Best of all, Banzai makes marketing a little more human for all of us.

Join Banzai to help build a future that puts people at the center of marketing.

Role Description

We’re looking for a strategic, results-obsessed Director of Demand Generation who emphatically lives out Banzai’s values of #servingothers, #learning, and #10000years. As Director of DG, you will oversee and be responsible for our Demio self serve and trial business, as well as supporting our sales led business with marketing generated pipeline (haven’t heard of Demio? We’re only the most engaging, ROI-driven webinar platform on the market. And – oh yeah – we’re built for marketers). This is a highly visible role that directly impacts our bottom line, and is an incredible opportunity to serve marketers with the personal and unique perspective of being one. Reporting directly to the VP of Marketing, you will be accountable for driving self serve activation, and marketing generated pipeline for our Demio product. You’ll successfully meet your goals by doing the following:

• Increasing Discoverability (Paid and Organic Search)
• Driving Self Serve Activation (Trials and Self Serve Customers)
• Optimizing Conversion Rates (both on website and in marketing funnel)
• Fill sales led pipeline with marketing generated opportunities

If you wake up in the morning and first thing you wanna do is scope out Google Analytics, HubSpot reporting, and user engagement on the website – then you will love this work.

……(ok maybe not first thing when you wake up…maybe second thing)

What Success Looks Like

Success Outcome: Increase Self Serve Business and Sales Led Pipeline

• You will build the demand generation engine that activates trials and self serve customers, with an obsession toward analytics and metrics.
• You will measure what can be measured, and provide ROI analysis and operational roadmaps to the VP of Marketing. (We’re a MarTech company – not everything can be measured and we get that. What we want to understand is what’s working and what isn’t).
• You will build and execute strategies that optimize conversions not only on the website, but throughout the entire lifecycle of a Demio customer.
• Own the optimization of and the experience provided by Demio.com. You’ll optimize the visitor to trial experience, and the visitor to self serve paid experience. Everything from how prospects heard about us, to where they landed on the site, to what that webpage messaging and UX looks like, all the way to trial or paid. (Let’s make this our competitive advantage. Help us get there.)
• You will be entirely responsible for our organic growth – working alongside our incredible strategists and stellar group of writers – with access to tools like SEMRush, Google Analytics, Webflow, Hotjar, and more. Success looks like an increase in organic traffic. (You have success doing this in the past – we know you can do it again.)
• You will own, optimize, and leverage all marketing channels (including paid) in order to increase conversions, and drive interested, and engaged prospects closer to their desired outcome. You’ll do this while providing consistent, and trusted value for our audience. Channels include social, email, long form content, videos, webinars, and events.
• You will be an ambassador of and participant in Banzai’s voice, tone, and brand. We believe brand comes from the inside out. We want to make sure you’re bought in.
• You don’t shy away from visibility. You’re comfortable hosting webinars, holding 1 on 1s with customers, speaking on panels, and representing Banzai every step of the way.
• Excitedly serve as a model resource for Banzai employees. Working as a marketer in a MarTech company is a great responsibility. We walk the talk here.

Desired Qualifications, Skills, & Experience

• Experience driving meaningful self serve revenue and trial activation for a B2B technology company.
• A background in a MarTech or SaaS company.
• A deep sense of empathy paired with curiosity. We want you to ask questions about why things are the way they are, break stuff (in order to put it back together better than it was before), and do it all with a focus on serving our customers, and our team members.
• Embodies the values of learning, serving others, and 10,000 years (we want your friends to say “oh yes! I ALWAYS think of them when I think of those values”)
• Prior experience using and optimizing tools such as SEMrush, 6sense, HubSpot, Salesforce, Google Ads, Google Analytics, LinkedIn Campaign Manager, Webflow, GSC, and WordPress.
• Ability to work in EST time zone

Benefits

• 401(k) plan
• Health, Dental, Vision, Life, and Long-Term Disability insurance (US based)
• Unlimited PTO
• Remote first company
• 12 weeks fully paid parental leave
• 2 paid mental health days every quarter, plus one full week of paid mental health rest every year
• Working with a truly mission-driven team motivated by excellence
• Real room for growth in professional and personal development
• Clear objectives, direction and empowerment from executive leadership