Role Overview
The Vice President of Corporate Account Based Marketing is responsible for leading the creation and execution of a targeted, insight-led account-based marketing (ABM) strategy focused on acquiring large enterprise corporate clients. Working in lockstep with Sales and Commercial teams, the role translates account priorities and pipeline opportunities into coordinated, high impact marketing plans that generate qualified demand and accelerate the progression of Corporate opportunities through the funnel.
What You Will Do
Develop, deliver and maintain a results-driven approach to digital marketing, to effectively acquire customers. Manage and optimise the conversion journey through paid (including PPC and Affiliates) and organic channels. Plan, execute and optimise activity across various traditional and digital channels, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI.
Why It Might Be a Fit
To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
Requirements
- Extensive marketing experience with expertise in account-based marketing, enterprise client acquisition, and demand generation within complex B2B environments
- Hands-on experience managing agencies end-to-end, from briefing through to optimisation, to deliver standout, results driven marketing executions
- Proven track record of designing and executing successful ABM strategies for large enterprise organisations in a variety of digital and non-digital channels, delivering measurable impact on pipeline growth, lead quality, and conversion rates
- Demonstrable ability to operate effectively in ambiguous, fast-paced, and evolving environments, bringing structure to complexity while maintaining a clear focus on commercial outcomes
- Commercial acumen with the capability to align marketing strategies closely to sales objectives, driving tangible business growth and revenue impact
Benefits
- Performance-linked incentives
- £400m investment in the new business
- Long-term partnership with Brookfield Asset Management
To apply for this job please visit barclays.wd3.myworkdayjobs.com.
Follow us on social media