Senior Manager Marketing Operations & Events (Aesthetics Med Device)

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn’t just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

Requirements

• Develop and execute an annual event experience strategy aligned to Solta’s business objectives, brand priorities, and portfolio growth plans.
• Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
• Lead the planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.
• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during- and post-event content is optimized for reach, engagement, and conversion.
• Ensure alignment between event execution and digital touchpoints, including email and social media—to deliver a seamless experience.
• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.
• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.
• Define, monitor, and analyze event KPIs—including attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedback—to guide strategic decision-making.
• Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies.
• Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.
• Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates.
• Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.
• Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand-consistent, and commercially aligned.
• Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow-up and conversion.
• Conduct regular field travel to engage with customers and sales teams, deepening market understanding and assessing event impact.
• Act as a strategic advisor to Brand Managers—sharing event insights, data trends, and customer feedback to inform ongoing brand strategy refinement.
• Manage event budgets, vendor agreements, and internal resource allocation to ensure fiscal responsibility and efficiency.
• Continuously assess internal team capabilities and external vendor dependencies to recommend resourcing shifts that optimize cost and performance.
• Evaluate and optimize vendor partnerships to ensure strategic alignment, efficiency, and consistent quality delivery.
• Align event investments with business objectives, optimizing spend and demonstrating clear ROI.
• Track, measure, and report key financial and performance indicators—including cost per lead, cost per MQL, and ROI—to drive accountability and continuous improvement.
• Hands-on experience with Salesforce for lead capture, campaign attribution, and performance reporting.
• Proven ability to manage agencies and vendors to deliver high-quality experiences while optimizing budget and efficiency.
• Solid foundation in marketing fundamentals, with the ability to connect event execution to brand and business goals.
• Excellent communication, leadership, and project management skills with the ability to influence cross-functionally.
• Proficiency in project and event management tools (e.g., Asana, Cvent, Airtable, Smartsheet).

Benefits

• Medical
• Dental
• Vision
• Flexible Spending Accounts
• 401(k) with matching company contribution
• discretionary time off
• paid sick time
• stock purchase plan
• tuition reimbursement
• parental leave
• short-term and long-term disability
• life insurance
• accidental death & dismemberment insurance
• paid holidays
• employee referral bonuses
• employee discounts