Customer Retention Marketing Manager

About

Blexr is a leading independent digital media and lead-generation company, trusted by the world’s top iGaming operators. Founded in 2008, we specialise in driving high-quality, geo-targeted traffic and connecting players with operators through trusted content and innovative marketing. With over 17 years of experience, millions of qualified leads delivered annually, and a strong portfolio of authority brands, Blexr helps partners grow faster and smarter in competitive markets.

Role Overview

The Customer Retention Marketing Manager will own CRM as a core revenue channel. Reporting into the Vice President of Commercial, you will transform CRM from a supplementary traffic source into a standalone commercial driver. You will lead campaign planning, execution, and optimisation across email and lifecycle journeys, design joint partner campaigns, and explore new monetisation models such as CRM-as-a-Service. You will manage a small team (Email Marketing Specialist, Content Executive) and have autonomy to shape CRM strategy, tools, and multi-channel expansion (SMS, WhatsApp, Telegram, paid acquisition).

Requirements

• Proven experience in CRM, lifecycle, and email marketing within iGaming.
• Hands-on ability to build and optimise campaigns (retention, reactivation, anti-churn).
• Proficiency with CRM tools (e.g. Hubspot, Brevo, Customer.io).
• Strong data and analytics skills; able to interpret metrics and optimise performance.
• Commercial acumen: capable of packaging CRM into revenue models and pitching internally/externally.
• Leadership skills with experience managing a small team.
• Ability to work cross-functionally with commercial, product, and partners.
• Self-starter mindset: comfortable building processes from scratch and leading change.

Will be a Plus

• Experience in affiliate or digital performance marketing.
• Existing network within the iGaming operator space.
• Familiarity with predictive analytics and lifecycle modelling.
• Background in launching new CRM channels (SMS, WhatsApp, paid acquisition).

Company Offers

• Salary range: EU €50,000–58,000 / UK £58,000–68,000.
• Quarterly bonus of up to €2,000.
• Remote-first model across UK, Spain, Portugal, and Malta.
• Transparent paybands and career navigation.
• €1,000/year personal development budget.
• €1,000/year wellbeing budget.
• 2 duvet days + birthday leave.
• Enhanced parental leave (26 weeks).
• Private health insurance, reimbursed life insurance, pension matching (up to 10%).
• Sabbatical after 5 years.
• Access to coworking spaces and mental health resources.