Director of Go-to-Market (GTM)

GTM Director (Onsite)

Location: Austin, Texas, United States

Employment Type: Full-time

Seniority: Mid-level

Headcount: 3

Salary Range: $200,000 – $250,000 USD (Base + Equity)

Visa Sponsorship: Not available now or in the future

About the Company

Our client is operating in the fraud and identity security space. Backed by $8.8M from top-tier investors, the company has achieved 6x year-over-year growth, reached $2M ARR, and maintains an 80% win rate in a highly competitive market.

This is a high-impact role with direct access to the CEO and founders, offering the opportunity to shape and scale go-to-market strategy at a critical growth stage.

Role Overview

The GTM Director will own go-to-market strategy and revenue for a defined vertical. This role blends strategy, execution, and closing, requiring someone who can identify target customers, build pipeline from zero, and personally drive deals through completion.

This is a hands-on leadership role, not advisory or fractional.

This role is onsite in Austin, TX.

Key Responsibilities (Mandatory)

• Develop and execute a vertical-specific GTM strategy, including market mapping and competitive analysis
• Identify target customer profiles and buying personas within the assigned vertical
• Generate pipeline through events, campaigns, partnerships, content, and direct outbound
• Own the full sales cycle: prospecting → discovery → negotiation → contract execution
• Partner closely with marketing to drive effective market penetration and demand generation
• Represent the company at industry events, conferences, and customer meetings
• Act as a trusted advisor to customers, translating feedback into actionable insights for product and leadership
• Report on pipeline, revenue, and performance with clear, data-driven metrics

Mandatory Requirements (Non-Negotiable)

Candidates must meet all of the following to be considered:

• 5–10 years of experience in GTM, strategy, operations, or top-tier management consulting
• Proven GTM experience at a fast-growing, pre-public startup (REQUIRED)
• Strong client-facing, consultative sales background
• Demonstrated ability to show measurable outcomes (revenue, pipeline, growth metrics) on resume
• Undergraduate degree from a Top-100 institution
• Excellent analytical, communication, and executive presentation skills
• Deep understanding of customer pain points and value-based selling

Preferred / Strong Plus Qualifications

• Experience building GTM strategy in fraud, identity security, or cybersecurity verticals
• Background at McKinsey, Bain, BCG, or as a GM/Revenue Leader at a high-growth startup
• Prior ownership of P&L or revenue targets end-to-end

What We Will NOT Consider (Red Flags)

• No experience with strategic market analysis or GTM execution
• Majority of experience at slow-moving, legacy companies (e.g., Intel-style environments)
• Running a consulting agency, fractional roles, or contract-based GTM work
• Unstable resumes with frequent short tenures

Compensation & Benefits

• Competitive base salary + equity
• Significant upside tied to company growth
• Direct exposure to founders and executive decision-making

Why Join

• Series A momentum with strong investor backing
• Market-leading traction: 80% win rate, 6x YoY growth
• High ownership role with real influence on company direction
• Opportunity to build and scale GTM strategy from the ground up