Director of Data Management and Analytics

We are seeking an experienced and detail-oriented Director of Data Management & Analytics to lead the development and execution of our company-wide data strategy. This role is responsible for ensuring the accuracy, integrity, and governance of data across systems while delivering insights that inform key business decisions. You will collaborate cross-functionally to evolve the company’s data infrastructure for scale, establish scalable ongoing data practices, elevate reporting capabilities, and enable a data-driven culture. This role sits on the Growth Team, reporting to the SVP of Growth, and will manage & collaborate closely with our internal Analytics Manager who established Blueland’s data foundation. This role reports into the SVP of Growth Marketing.

Responsibilities:

• Establish and maintain Data Standards and Governance for Item Master and Customer Master Data
• Facilitate cross-functional execution of new or change management procedures to ensure data quality and consistency across all systems and reporting
• Ensure data from Shopify, Amazon, NetSuite, 3PL WMS (Warehouse Management System), and other systems are integrated and aligned, providing a unified view of master data and reporting
• Identify, analyze, and resolve data quality issues, including duplication, inconsistencies, and inaccuracies across systems and reporting
• Manage & mentor knowledgeable internal Analytics Manager and partner on efficiently splitting up incoming data requests
• Partner with Sales Channel Leads, Product Marketing, Operations, & Finance to define data ownership and streamline data flows
• Build flexible dashboards in Looker to power self-serve reporting for the Growth Team (Acquisition, Retention, DTC Digital Product, Amazon, CX), Finance, Operations, and other cross-functional teams
• Be a key partner in developing demand planning models for existing products and upcoming new product launches across all sales channels (DTC, Amazon, Retail)
• Conduct deep dive analyses to inform key business decisions
• Evaluate tools and tech to strengthen data infrastructure and reduce reporting friction
• Drive data literacy and self-service reporting across the company through documentation and enablement

Qualifications:

• 7+ years in data management/governance and analytics in e-commerce and CPG environments
• Direct experience in ecommerce is required, with hands-on proficiency in Shopify, Amazon Seller Central, and NetSuite strongly preferred
• Experience with BI tools is required—Looker (preferred) Tableau, Power BI, etc. (bonus points for familiarity with Hex)
• Expert proficiency in SQL
• Familiarity with R and/or Python
• Direct experience with data infrastructure and/or engineering
• Deep understanding of master data concepts and experience implementing governance frameworks
• Strong grasp of key business/financial metrics including Margins (Product/Contribution/Net),CoGS, LTV, CAC, Cohort Reporting, Retail Velocities, etc.
• Strong problem-solving skills around data cleanup, deduplication, and system reconciliation
• Experience partnering across Marketing, Operations, and Finance to support cross-functional goals
• Comfortable rolling up your sleeves in a high-growth, resource-constrained startup environment
• Excellent communication skills—able to simplify complexity and influence stakeholders
• Bachelor’s degree required; advanced degree or certifications in data-related fields a plus
• Interested in and passionate about the environment, sustainability and the Blueland mission