Director of Product Management, Growth

Bobbie is seeking a Director of Product Management, Growth to drive conversion rate optimization and improve the customer journey. This role involves analyzing site performance, driving subscriber acquisition, translating data into action, and leading CRO strategy. The ideal candidate is analytical, creative, and possesses a strong understanding of ecommerce metrics and tools.

Requirements

• 10+ years in product management, growth, or CRO-focused roles in ecommerce or DTC.
• Strong understanding of ecommerce metrics (CVR, AOV, bounce rate, funnel performance).
• Experience with testing and analytics tools (Google Analytics, Optimizely, Hotjar, Amplitude, etc.).
• Proven track record of improving conversion rates and driving measurable site performance gains.
• Excellent cross-functional communication skills.

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance
• US-based remote work model
• Flexible Time Off Policy
• Paid company holidays
• Paid parental leave
• Bobbie or Baby’s Only subscription
• Internet stipend
• Co-working space reimbursement