The Bold team is looking for a Market Intelligence Analyst, to help us further support accurate and confident decision-making in determining market opportunity, market penetration strategy and market development metric. This position will collect and synthesize market research to identify new opportunities for our products and will work closely with Marketing, Sales and Product to uncover unmet needs in our space. The ideal candidate will have practical industry experience within ecommerce, as well as a strong knowledge of research and competitive analysis
What you’ll do
- Support cross-functional research initiatives
- Develop and own competitive intelligence program
- Owning qualitative and quantitative research projects that include methods such as surveys, text analysis and interviews
- Own checkout metrics benchmarking Conduct primary and secondary research on market trends
- Own voice of customer program
- Research and keep updated checkout best practices
- Train customer facing teams on competitive positioning
- Distill market intelligence to executives and non-technical audiences cross functions to support key business decisions that are tied to revenue.
- Communicating and defining best practices for market research
- Utilize specific competitive analysis tools and frameworks to build a programmatic approach to how we make decisions
What we’re looking for
- A work ethic that demonstrates dedication and commitment to Bold’s mission and belief in our BUILDERS Code
- At least 3+ years performing market research within ecommerce, preferably one that is fast-paced and innovation-focused
- Experience in creating competitive analysis programs within Enterprise B2B experience
- Experience in distilling complex findings into actionable insights and presenting them to executive audience
- Experience working with technical team to deliver competitive intelligence
- Experience in presenting quantitative and qualitative data
- Adept at using survey software (e.g., Survey Monkey, Typeform, Qualtrics)
- Experience conducting primary research is an asset
- Research background is an asset
- Experience with JIRA & Confluence an asset
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