Growth and Go-to-Market Manager

About Booxi

Booxi is a fast-growing SaaS scale-up that helps leading retail brands like LVMH, L’Oréal, and Sephora create more human customer experiences through three complementary solutions:

• One-on-one appointments: to capture, anticipate, and enhance every visit
• In-store events: to create impactful, engaging, and measurable experiences
• Queue management: to streamline traffic and improve in-store flow

Our mission? To make commerce more human, and that starts within, with a passionate, collaborative, and caring team.

What You’ll Find at Booxi

• Exciting, hands-on projects with globally recognized retail brands
• A close-knit, supportive team where collaboration is part of daily life
• Autonomy and trust to organize your work and bring your ideas to life
• An international environment with a genuinely human culture
• A real work-life balance, because we want you to thrive in what you do

Booxi operates in over 100 countries, but our heart beats in Montréal and Paris, within a Retail Tech culture that values both excellence in work and the quality of human relationships.

Who We’re Looking For

At Booxi, we’re looking for people who love solving complex problems while working with cross-functional teams. Profiles who understand retail, omnichannel journeys, and SaaS technology.

• You truly care: You invest in your work and in the relationships with clients, colleagues, and partners.
• You take ownership: You manage your projects end to end and make sure the value you deliver is tangible.
• You stay authentic: You’re honest, genuine, and not afraid to bring your full personality to work.
• You’re a team player: You know that successful execution happens through collaboration.
• You’re driven by purpose: You love what you do, you want to make an impact, and you’re motivated by contributing to a meaningful mission.
• You’re curious about new marketing technologies (AI, automation, data enrichment) and eager to use them to accelerate growth.

Booxi is a small team where everyone rolls up their sleeves. We’re not looking for people who just want to climb the ladder, we want builders who are ready to create, deliver, and grow together, day after day.

Your Mission as Growth & GTM Manager

Your mission: to build and scale our midmarket acquisition engine, combining automation, AI, and growth marketing to generate a qualified, measurable, and scalable pipeline.

This role blends strategy, execution, and innovation. You’ll set up outbound and ABM campaigns, automation workflows, and AI experiments that make Booxi a high-performing and predictive GTM machine.

Key Responsibilities

• Define and execute the multichannel acquisition strategy (email, LinkedIn, Paid, retargeting) to reach the right midmarket ICPs.
• Launch and optimize automated ABM and outbound campaigns to generate qualified leads.
• Build nurturing workflows in HubSpot to accelerate MQL-to-SQL conversion.
• Manage and improve Paid B2B campaigns (LinkedIn Ads, Google Ads, social ads) with close ROI tracking (ROAS, CAC, attribution).
• Automate marketing processes using growth and AI tools (Clay, Zapier, n8n, HubSpot, etc.).
• Collaborate with Sales, PMM, and RevOps to align targets, messaging, and priorities.
• Analyze data and intent signals to identify top accounts and optimize the MQL→SQL→ARR funnel.
• Test new channels and tools (AI, growth, advanced ABM) to drive sustainable growth with a lean budget.
• Share learnings and best practices to continuously improve marketing performance and Sales x Marketing collaboration.

Required Experience & Skills

• Minimum 5 years’ experience in Growth Marketing, Lead Generation, or GTM Operations, ideally within a B2B SaaS or retail tech environment.
• Proven experience building or automating an outbound or acquisition engine (ICP definition, scraping, enrichment, sequences).
• Proficiency with tools like HubSpot, Clay, Lemlist, n8n, Zapier, Sales Navigator, Bright Data, and Paid B2B platforms (LinkedIn Ads, Google Ads).
• Strong understanding of Paid B2B levers: you know how to amplify what works without being a pure media buyer.
• Comfortable working with data, APIs, and tool integrations.
• Strong analytical mindset: you can interpret signals, measure funnel performance, and manage conversion KPIs.
• Entrepreneurial spirit: autonomous, result-oriented, and comfortable in agile environments with lean budgets.
• Curious and test & learn minded: you love experimenting, documenting, and scaling what works.
• Passionate about AI and growth innovations, and excited to use them to drive performance.
• Excellent written and spoken communication skills in French and English.

If you want to build the midmarket acquisition engine of tomorrow, at the crossroads of growth, AI, and retail tech, we want to meet you!