Marketing Manager – AEO

Role Overview

Reporting to the Marketing Manager AEO, this role will support BOQ Group’s growth and retention objectives across digital channels, with a particular focus on SEO, Answer Engine Optimisation (AEO) and the evolving agentic search landscape. As part of the Performance Marketing team, you will drive organic search strategy and execution across BOQ Group brands, helping to improve visibility across search engines, AI-powered search experiences and large language models (LLMs).

What You Will Do

You will leverage SEO and analytics tools to uncover insights, conduct keyword and competitor research, and develop optimisation strategies that support both acquisition and retention goals. The role also involves partnering with content, creative and web teams to ensure SEO and AEO best practices are embedded throughout the customer journey.

Why It Might Be a Fit

You are a digitally savvy marketer with a strong foundation in SEO and a genuine passion for the future of search. You have experience developing and implementing SEO strategies that deliver tangible results and are confident using tools such as SEMrush, Screaming Frog, Adobe Analytics, Google Search Console and Bing Webmaster Tools.

Requirements

• Digitally savvy marketer with a strong foundation in SEO
• Experience developing and implementing SEO strategies
• Confident using SEO and analytics tools
• Ability to work across multiple teams and build strong relationships with agency partners
• Experience working in Agile environments and using tools such as JIRA and Confluence

Benefits

• Flexible working arrangement
• Discounted financial products
• Salary sacrificing options
• Paid parental leave with no minimum requirements
• Purchase additional annual leave
• Discounted private health insurance plan
• Employee Assistance Program (EAP)
• Access to employee network groups
• Pride in Diversity membership