Lifecycle Marketing Manager – Onboarding & Activation

As a Lifecycle Marketing Manager focused on onboarding and activation, you’ll own the early customer journey from close through first value, creating a product-led, customer-centric onboarding experience that helps new customers feel confident, successful, and supported as they get up and running with Boulevard.

Requirements

• Design and execute multi-channel onboarding and activation lifecycle programs
• Own the onboarding lifecycle strategy
• Partner closely with Product to support in-product onboarding experiences
• Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows
• Define and optimize activation journeys based on product usage
• Build proactive nudges, reminders, and educational moments to support stalled or at-risk onboarding experiences
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon
• Work closely with Ops and Data to align onboarding programs with customer data
• Establish and maintain a scalable onboarding lifecycle architecture
• Analyze onboarding and activation performance to improve time to value, engagement, and completion rates
• Collaborate with lifecycle counterparts to ensure a seamless transition across lifecycle phases

Benefits

• 401(k) match
• Dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote work
• Family planning resources and specialized support programs
• Equity
• Boulevard Bucks Learning and Development program