Digital Marketing Manager – Strategy & Content

The mission of BrainXpand is to reinvent how we learn, create and share knowledge. We are working, in stealth mode, at the intersection of Cognitive Science, Artificial Intelligence, Knowledge Graphs and E-learning, to develop the world’s first cognitive platform for personal knowledge augmentation.

To strengthen our team and accelerate our go-to-market strategy we are looking to hire a brilliant digital marketeer.

The Role

You will be responsible for defining and creating our marketing strategy and marketing calendar:

• Defining the key campaigns, how those fit into a robust marketing plan that enables us to achieve traffic, conversion and retention targets.
• Define, own and run the marketing growth ambition of our solution
• Plan & create the necessary content to be used across our different channels & campaigns
• Define a full-funnel approach for our multiple campaigns: From awareness and brand building, to acquisition and always-on engagement, including conversion & retention tactics
• Partner and support marketing specialists to assure appropriate execution of all campaigns
• With a data driven mindset: Track, measure and learn from the execution of campaigns, quickly pivoting and continuously improving our marketing tactics
• Refining our marketing messaging by continuously improving our understanding of our consumer needs

About you:

• You are a digital marketing Guru with the ability to grow the business based on a solid marketing strategy
• Demonstrable experience in growing a new brand/solution through an ambitious marketing plan
  • Ability to understand consumer needs and pains, transforming those into compelling marketing campaigns/content.
  • In-depth knowledge of:
  • Creating a marketing strategy & calendar
  • Full-funnel marketing digital first, consumer centric always-on marketing campaigns
  • Creating Content/Concepts that work for different channels (Website, email, social)
  • KPI definition and tracking success of different campaigns
  • Ideally past experience or exposure to consumer relationship management, consumer life-cycle management and/or consumer life-time value marketing tactics
  • Not shy to roll-up sleeves and get into the weeds of campaign execution and content creation
  • Data driven mindset with the ability to continuously learn and improve on the work being done
  • Open, collaborative, team player that takes feedback well
  • Independent, result oriented, positive attitude towards challenges
  • Committed & trustworthy

What’s in it for you:

• Find purpose in your work by pursuing a mission with truly impactful values and goals.
• Create a revolutionary product by solving non-trivial problems and tackling interesting challenges.
• Be part of an inclusive, distributed and empowered organization.
• Have fun working with a young and motivated team that wants to change the world.
• Work remotely and have flexibility in managing your time.
• Receive a competitive salary and an equity package that may significantly outperform the salary compensation.