This role will lead enterprise-wide measurement, experimentation, and optimization across personal and non-personal engagement, with a strong focus on media, campaign optimization and accountable for establishing standardized measurement frameworks, KPI governance, and closed-loop insight generation that translate engagement and media activity into improved customer experience, orchestration performance, and business outcomes.
Requirements
- Bachelor’s degree in Computer Science, Data Science, Analytics, Statistics, Economics, or related quantitative field is required
- Minimum 6 years of experience in omnichannel engagement measurement, advanced analytics, or commercial insights within the pharmaceutical industry
- Strong understanding of HCP and/or patient journeys, including channel interactions, sequencing, pacing, and message effectiveness
- Demonstrated experience designing measurement frameworks, KPI standardization, reporting requirements, and analytics governance
- Expertise in impact measurement methods including attribution, experimentation/incrementality, and causal inference approaches
- Proven ability to translate analytics into clear, actionable recommendations and influence cross-functional stakeholders
- Proficiency with Python or R for analysis/modeling and working with modern data environments
Benefits
- Health Coverage
- Wellbeing Support
- Financial Well-being and Protection
- Work-life benefits
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