Senior Manager, Product Marketing

At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable.

Requirements

• Define Product Positioning & Narrative
• Establish clear, differentiated positioning across key categories (bedding, bath, etc.)
• Translate product features into compelling, customer-first value propositions
• Define who each product is for by identifying target customer cohorts and use cases
• Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer
• Build consistent product storytelling frameworks that scale across site, email, paid, and retail
• Lead Go-to-Market Strategy
• Own GTM strategy for product launches and key commercial moments
• Partner with Product and Merchandising to shape how products are brought to market not just when
• Ensure launches have clear messaging, audience definition, and success criteria
• Drive alignment across teams so launches are executed with clarity and consistency
• Shape Product Content Strategy (in partnership with Ecommerce)
• Define the messaging and content strategy that powers PDPs and performance channels
• Partner with Ecommerce, who owns testing and conversion outcomes, to:
• Evolve PDP messaging and product education
• Inform testing priorities and hypotheses
• Translate performance insights into clearer, more effective storytelling
• Leverage Customer & Market Insight
• Develop a deep understanding of customer motivations, behaviors, and purchase drivers
• Analyze competitive positioning and identify opportunities to differentiate
• Use insights to inform product messaging, launch strategy, and future opportunities
• Drive Cross-Functional Alignment
• Act as a connector across Product, Merchandising, Creative, Ecommerce, and Performance teams
• Bring structure and clarity to how product stories are developed and executed
• Strengthen alignment between product creation, brand expression, and customer demand

Benefits

• Up to 100% medical, dental, and vision coverage
• Fertility & family-building support
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness
• One-month paid sabbatical after five years

Tagged as: Clari