Digital Marketing Coordinator

As the Digital Marketing Coordinator, you will be responsible for overseeing the creation and distribution of compelling content that aligns with BPC’s strategic goals. Working with a network of subcontractors, including copywriters, graphic designers, and video editors, you will ensure high-quality content is produced and distributed consistently across channels such as LinkedIn, YouTube, the BPC website, and internal platforms. You’ll also collaborate closely with our CEO to ghostwrite for their LinkedIn, contribute to email newsletters, and provide content to internal teams for engagement.

Key Responsibilities:

• Lead the creation and distribution of high-quality digital content, ensuring consistency across all platforms.
• Own the BPC brand experience across all things digital: LinkedIn, BPC Website, Email Campaign management, and digital Newsletters
• Manage subcontractors (copywriters, graphic designers, video editors) to produce assets on time and to a high standard.
• Distribute content across LinkedIn, YouTube, BPC’s website, email newsletters, and internal channels.
• Ghostwrite LinkedIn posts for our CEO, maintaining their voice and ensuring alignment with BPC’s brand.
• Work collaboratively with internal teams to co-create content, and distribute effectively across various audiences.
• Oversee the design and execution of marketing materials, ensuring a high standard of visual and written content.
• Analyze content performance across platforms and optimize strategies for maximum impact.
• Stay up-to-date with digital marketing trends and recommend new ideas or platforms to improve reach and engagement.

Required Skills & Qualifications:

• 3+ years of experience in digital marketing, content creation, or related roles.
• Strong copywriting, content creation, and web design experience.
• Experience managing subcontractors and overseeing multi-platform content distribution.
• Excellent design sensibility and ability to maintain high visual and creative standards.
• Ability to “figure things out” and solve problems creatively with minimal guidance.
• Familiarity with platforms like LinkedIn, YouTube, and content management systems (CMS).
• Strong communication and project management skills.

Preferred Qualifications:

• Experience in the B2B or consulting industry.
• Familiarity with email marketing platforms (e.g, HubSpot).
• Knowledge of SEO and content optimization best practices.