Director of Social Media & Digital Marketing

We are committed to serving our students and are looking for a creative and strategic thinker to advance our institutional mission and support our strategic goals. The Director of Social Media & Digital Marketing will manage our social media presence, develop digital advertising campaigns, and create engaging content for our platforms. The successful candidate will have a strong understanding of branding, integrated marketing communications, and public relations, as well as excellent communication and proofing skills.

Requirements

• Bachelor’s degree in marketing, social media, communications, or related fields
• 4-6 years of job related experience (marketing, social media, planning and developing campaigns, etc.)
• Demonstrated experience in managing social media platforms for an organization
• Demonstrated experience in digital marketing tactics and techniques
• Excellent communication skills, including writing for internal mass emails and a wide array of social media platforms, and verbal communication
• Excellent proofing and editing skills; familiarity with AP Style a plus
• Working knowledge of ADA compliance and accessibility best practices for social media content (e.g., alt text, captions, color contrast)
• Metrics-driven with the ability to present to College leadership including the President’s Cabinet, and Board of Trustees
• Excellent organizational skills including the ability to balance multiple simultaneous projects and tasks in a deadline-driven environment using a project management system
• Ability to work independently as well as collaborative in a team structure
• Ability to take initiative yet keep others informed and see projects through to completion
• Ability to analyze and solve complex problems
• Ability to understand enrollment and demographic data to inform marketing strategy
• Strategic planner and creative thinker
• Experience managing accounts, working with vendors, and developing short- and long-term strategies and campaigns
• Ability to maintain the confidentiality of information
• Ability and willingness to work nights and weekends on occasion for event coverage, primarily on campus
• Ability to travel to other campuses or off-site occasionally
• Proficient with the Microsoft Suite, including Outlook, PowerPoint, Word, Excel, and Teams
• Experience with email marketing platforms, preferably Constant Contact, and the ability to create, schedule and deploy email campaigns
• Graphic design, video production, photography, and other creative skills a plus
• Agency experience a plus

Benefits

• Medical, dental, vision, prescription plans
• 403B pension plan
• Life insurance
• Short & long-term disability
• Generous paid time off
• Tuition waivers
• Tuition assistance
• Wellness center
• Cafeteria
• Free parking on a beautiful Bucks County campus

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