Manager, Go-to-Market Strategy & Anaplan Modeling

Job Summary

The Manager, GTM Strategy & Anaplan Modeling will play a critical role in designing, building, and maintaining Anaplan models that support go-to-market planning and decision-making across Sales, Revenue Operations, Finance, and executive leadership. This role partners closely with GTM Strategy, Sales Operations, Finance, and Systems teams to enable scalable, data-driven planning processes including territory and coverage design, capacity planning, forecasting, and performance management. The ideal candidate combines strong Anaplan modeling expertise with a solid understanding of B2B sales motions and planning concepts. This individual thrives in a fast-paced, cross-functional environment and excels at translating complex business requirements into flexible, performant planning models that drive clarity and alignment. This is a remote or hybrid role (Chicago preferred) reporting to the VP, GTM Strategy and Planning.

What You Will Do

• Own end-to-end model architecture across multiple GTM planning domains, including territory and coverage design, capacity and headcount planning, quota and target setting, pipeline and forecasting analysis and scenario modeling
• Design, build and maintain scalable Anaplan models to support GTM planning use cases
• Apply Anaplan best practices to ensure models are efficient, scalable and easy to maintain
• Develop intuitive user experiences, dashboarding and reporting for both sales and business users
• Build team capability by developing junior team members in Anaplan modeling and best practices
• Lead and develop a small team to achieve business outcomes
• Partner closely with GTM Strategy & Planning, Finance, Sales and other key stakeholders to translate business requirements into technical solutions
• Serve as a trusted technical advisor to annual and quarterly sales planning cycles by enabling scenario analysis and rapid iteration within Anaplan
• Proactively contribute to GTM strategy and planning decision making by providing analytical support and insights derived from Anaplan models
• Collaborate with Data, Systems and IT teams to manage data integrations between Anaplan and upstream and downstream systems including Salesforce, data warehouse and HR systems
• Ensure data accuracy, consistency and governance across planning models
• Troubleshoot data and model issues while proactively identifying improvement opportunities
• Own model documentation, versioning and change management processes
• Support user adoption through training, enablement and ongoing support for business users
• Contribute to continuous improvement of planning processes and modeling standards across Revenue Operations

What We Expect Of You

• Bachelor’s degree in Computer Science, Finance, Data Analytics or related field
• Five or more years of hands-on experience building and supporting Anaplan models in a complex business environment
• Experience supporting sales planning use cases in a B2B organization
• Anaplan Model Builder certification, Level 3 preferred
• Strong expertise in Anaplan model architecture, module design and performance optimization
• Solid understanding of B2B sales concepts including territories, quotas, capacity planning, pipeline and forecasting
• Ability to translate ambiguous business requirements into structured technical solutions
• Strong analytical and problem-solving skills with attention to detail
• Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders
• Comfort working in fast-paced, evolving environments with competing priorities
• Experience integrating Anaplan with Salesforce and other related tools, is a plus
• Familiarity with Revenue Operations data models and enterprise planning ecosystems, is a plus
• Experience supporting large, multi-segment global sales organizations, is a plus
• Ability to travel up to 10 percent

Pay range: $125,000 – $174,600 depending on experience and skill set

Annual bonus target of 10% subject to terms and conditions of plan

Benefits overview: https://cdw.benefit-info.com/

Salary ranges may be subject to geographic differentials